social media
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You’re not just building a fan page — you’re building a community.
I just designed a new banner for my Facebook, Google + and WordPress blog today — it’s a collage of photos of some of the conferences, festivals and events I’ve promoted with social media marketing. The audiences are now the real world manifestation of the online communities we create to promote an event. The social Continue reading
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Social media marketing isn’t free — you get what you pay for
I get at least one inquiry per day from someone begging me to help launch their product, their festival, their conference, fix their online reputation or get them better SEO results for their site. But 9 times out of 10 people somehow think that because Facebook is free, getting someone to post for you is Continue reading
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Will synchronized global dance/meditation live streams soon surpass the Superbowl for global viewership?
On December 21, 2012, I had the opportunity to help coordinate one of the largest global synchronized moments in history — millions of people participating in a candlelight ceremony at dawn (5:11 am UT) to celebrate the Winter Solstice and the end of the Mayan Calendar. We succeeded in getting more than 20 million people Continue reading
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With social media, you’re making the news, and telling your own story
Everyone loves it when they make the “news” and the local paper writes about their business. Now, with Facebook, You Tube, Twitter and other online communities, or your blog, you’re making the news and telling your own story. And your fans and customers respond in a conversation. I call it “Social PR.” Instead of filtering Continue reading
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Is your LinkedIn profile embarrassing?
Here are some ridiculous profiles and titles of people who did not make the cut and get to be one of my 2,200 connections on LinkedIn: Anyone who still hasn’t paid me yet. Your title and every word in your profile is written in lower case. Passport photo or driver’s license photo used as your Continue reading
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Will you please focus your personal brand?
If there is one thing I could ask all of my clients to do it’s this: Please focus your brand. I know, I know. We’re all wearing many hats now. Multiple revenue streams are one way people cope with the challenge of today’s economy. We’re afraid to turn down business so we try to be Continue reading
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Six addictive free apps for shooting and editing social video on an iPhone or mobile phone
We all want more traffic and engagement on our social media pages. Video is the way. But how can an amateur videographer create engaging content? Yesterday I spent a Sunday afternoon producing my first ever video shot, edited and distributed entirely from free apps on an iPad. Once I had the photos, it took about Continue reading
About Me
A writer, content marketer, publicist and event promoter, I have been helping visionary entrepreneurs and event producers get the attention they deserve for over 30 years.
What can I do to help you shift your visibility to the next level?
Recent Posts
- Stop telling me you’re going to fail! It’s time for the “consciousness” community to shift to an abundance mindset.
- Is your event affected by the non-committal “California Syndrome”?
- How to get 3,000 “likes” on your Facebook post.
- 10 Tips for Spring Cleaning Your Social Media
- 22 steps to double your website traffic and lead generation.
Giselle Bisson Visibility Shift 