Giselle was an important part of the C2SV start-up. She managed an outreach team and advised us on strategy. She’s a consummate professional with unique insights into social media and event marketing.
Giselle joined our team at Phoenix Technologies, quickly came up to speed and helped us plan and execute our go to market PR strategy for Firstware (a board level security technology). She garnered us the attention of key tech media players along with critical meetings that gave our new platform every chance of success from a PR perspective. She is a team player that makes a difference quickly.
Today I discovered my website traffic has quadrupled since December 2014 — and soared to the top 1.5 million US websites according to Alexa. (The prior rank was in the top 3 million). The number of leads coming in per day are overwhelming me now — and are from business in the US as well … Continue reading 22 steps to double your website traffic and lead generation.
Social media is just a natural evolution of the tools we started doing PR with in the beginning of the computer revolution — email and databases. Now instead of keeping your list in email and a database your contacts are in Facebook, Twitter and LinkedIn. This should be brain dead obvious, but I still see … Continue reading It’s not PR anymore — it’s Social PR. Your PR program and Social Media must be intertwined.
You are not producing an event — you are creating a community. You are not “marketing” — you are building relationships.
When you shift from “selling tickets” to “building a tribe” you will see a huge shift in your success as an event producer, musician, workshop leader or conference producer. This will also make a huge difference if your business is a product or a service.
The worst thing that happens is when the former social media manager gets fired, is totally p#$$$%^ off and changes all the passwords and then refuses to hand them over. This can literally bring your business to its knees! And this happens a whole lot more than hacking.