Giselle was an important part of the C2SV start-up. She managed an outreach team and advised us on strategy. She’s a consummate professional with unique insights into social media and event marketing.
Giselle joined our team at Phoenix Technologies, quickly came up to speed and helped us plan and execute our go to market PR strategy for Firstware (a board level security technology). She garnered us the attention of key tech media players along with critical meetings that gave our new platform every chance of success from a PR perspective. She is a team player that makes a difference quickly.
It’s spring! Time to freshen up your social media and get organized. There is nothing that ruins a social media campaign faster than disorganized passwords and log ins! At least 90% of my clients keep me waiting for days while they try to remember and find their passwords and log ins (or even remember which … Continue reading 10 Tips for Spring Cleaning Your Social Media
Today I discovered my website traffic has quadrupled since December 2014 — and soared to the top 1.5 million US websites according to Alexa. (The prior rank was in the top 3 million). The number of leads coming in per day are overwhelming me now — and are from business in the US as … Continue reading 22 steps to double your website traffic and lead generation.
Social media is just a natural evolution of the tools we started doing PR with in the beginning of the computer revolution — email and databases. Now instead of keeping your list in email and a database, your contacts are in Facebook, Twitter and LinkedIn. This should be brain dead obvious, but I still see … Continue reading It’s not PR anymore — it’s Social PR. Your PR program and Social Media must be intertwined.
You are not producing an event — you are creating a community. You are not “marketing” — you are building relationships.
When you shift from “selling tickets” to “building a tribe” you will see a huge shift in your success as an event producer, musician, workshop leader or conference producer. This will also make a huge difference if your business is a product or a service.