Tag: Facebook

• Please, please, please… keep your social media names, logins and passwords simple!

  The worst thing that happens is when the former social media manager gets fired, is totally p#$$$%^ off and changes all the passwords and then refuses to hand them over. This can literally bring your business to its knees! And this happens a whole lot more than hacking.

  Giselle Bisson

  February 4, 2015

  blog, branding, company name, content marketing, damage control, product name, social media, Wordpress

  can’t find my website, confusing, Facebook, facebook drama, hackers, passwords, privacy, security, social media

• PR is dead — long live social PR

  

  PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. It’s evolved into something much more powerful and effective. Social PR. I think that PR and social media are not separate anymore — and are in fact the same thing. I’ve seen social media evolve […]

  Giselle Bisson

  October 30, 2014

  citizen journalism, content, Facebook, fans, LinkedIn, many to many, marketing, press release, public relations, social media, Twitter

  Advertising, Facebook, marketing, media, PR, social media

• Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

  

  The funny thing about social networking is…we often forget that it’s just a virtual party. It’s not about amassing tons of “fans” so you can have the biggest party — it’s about inviting the right people and serving tasty snacks and drinks. It’s about playful banter, music and laughter. You know what happens when you […]

  Giselle Bisson

  June 26, 2014

  blog, Facebook, green business, LinkedIn, LOHAS, many to many, personal branding, pinterest, schmoozing, social media, Twitter, website, Wordpress, you tube

  Facebook, Friendster, LinkedIn, marketing, niche social media, personal branding, social media, social networking, Twitter

• Don’t hijack that post! And 8 other ways to play nice when social networking.

  

  Don’t hijack the conversation! And 8 other ways to have good manners at that virtual cocktail party in cyberspace aka @Facebook.

  Giselle Bisson

  January 15, 2014

  Facebook, social media

  Facebook, social media

• How to drive more traffic from Google to your website.

  

  How did your website do in 2013? I am stunned to discover that even though I mostly ignored mine, my Alexa rank soared by 15,966,175%! – this personal blog,Visibility Shift, is now in the top 3 million sites in the world! How did this happen? In this post, I dissect and analyze everything I did — there are […]

  Giselle Bisson

  December 31, 2013

  blog, make money blogging, personal branding, renegade marketing, search engine optimization, seo, shameless self promotion, Wordpress

  Alexa Internet, Facebook, Google, iPad, LinkedIn, personal marketing strategy, social media, Twitter, wordpress

• Why I’m not excited about the #Twitter IPO. (I’ll wait for @Pinterest.)

  

  Unless you’ve been under a rock you know the @Twitter IPO is soaring into the stratosphere right now — “from the Moon to Mars” says the Mercury News. Yes, Twitter has triple digit growth — but no profit. Just like the good old days of the 1990s dot com boom. It is very exciting for to watch the […]

  Giselle Bisson

  December 31, 2013

  many to many, pinterest, search engine optimization, social media, social media hysteria, startups, Twitter

  Facebook, Initial public offering, Pinterest, Twitter

• 8 free (or cheap) ways to give your web branding a new look for the New Year

  

  Originally posted on Visibility Shift:
  Start the new year with a fresh new look for your personal brand. This down time between Christmas and the first week of the New Year is a perfect opportunity to give your personal branding a lift and start the New Year with a fresh image. Here are eight ways…

  Giselle Bisson

  December 20, 2013

  Facebook, personal branding

  Business, Facebook, marketing, personal branding

• You’re not just building a fan page — you’re building a community.

  

  I just designed a new banner for my Facebook, Google + and WordPress blog today — it’s a collage of photos of some of the conferences, festivals and events I’ve promoted with social media marketing. The audiences are now the real world manifestation of the online communities we create to promote an event. The social […]

  Giselle Bisson

  October 11, 2013

  community, conscious, Facebook, fans, instagram, LinkedIn, LOHAS, many to many, networking events, pinterest, schmoozing, social media, Twitter

  audience, community, crowd, Facebook, fans, social media, viral marketing