Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

The funny thing about social networking is...we often forget that it's just a virtual party. It's not about amassing tons of "fans" so you can have the biggest party -- it's about inviting the right people and serving tasty snacks and drinks. It's about playful banter, music and laughter. You know what happens when you … Continue reading Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

How to drive more traffic from Google to your website.

How did your website do in 2013? I am stunned to discover that even though I mostly ignored mine, my Alexa rank soared by 15,966,175%! - this personal blog,Visibility Shift, is now in the top 3 million sites in the world! How did this happen? In this post, I dissect and analyze everything I did -- there are … Continue reading How to drive more traffic from Google to your website.

Why I’m not excited about the #Twitter IPO. (I’ll wait for @Pinterest.)

Unless you've been under a rock you know the @Twitter IPO is soaring into the stratosphere right now -- "from the Moon to Mars" says the Mercury News. Yes, Twitter has triple digit growth -- but no profit. Just like the good old days of the 1990s dot com boom. It is very exciting for to watch the … Continue reading Why I’m not excited about the #Twitter IPO. (I’ll wait for @Pinterest.)

8 free (or cheap) ways to give your web branding a new look for the New Year

Eight cheap (or free) ways to give your online image a new look for the New Year.

Visibility Shift

This down time between Christmas and the first week of the New Year is a perfect opportunity to give your personal branding a lift and start the New Year with a fresh image.

Here are eight ways you can use free templates and other inexpensive tools available on the web to give your business or personal brand a lift.

1. Reinvent your name for the new year.

Is your business name unique–or is it lost in the crowd? Consider finding a new name for your business and a unique URL — an identifier that people type into the browser to find your website. Do a little research on  Go Daddy or directly from WordPress, and see if your business name (or your personal name, or the name of your book) is available. If your name is generic, hard to remember or hard to spell, change it today before you start…

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