I took the plunge into video shooting and editing with Animoto and a Canon DSLR camera. Here's my experience and how you can get professional caliber video for your business on a shoestring.
This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was all a bunch of hooey. I was immediately suspicious that results from the Gallup survey were skewed by the print and TV media. Mainstream media are late to the … Continue reading Is Facebook fan page advertising useless?
The funny thing about social networking is...we often forget that it's just a virtual party. It's not about amassing tons of "fans" so you can have the biggest party -- it's about inviting the right people and serving tasty snacks and drinks. It's about playful banter, music and laughter. You know what happens when you … Continue reading Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?
Advertising is the awareness you pay for. And PR is the awareness you pray for. Today, "PR" includes social media and "content marketing" -- and that means "the visual stuff with words on it." But to make people aware of your content, they need to be able to find it in Google. And this is … Continue reading 15 free tips to boost your “organic” SEO and get more traffic for your website in the new year.
It's that time again -- Spring Cleaning time. Have you updated your LinkedIn profile lately?
Don't hijack the conversation! And 8 other ways to have good manners at that virtual cocktail party in cyberspace aka @Facebook.
Unless you've been under a rock you know the @Twitter IPO is soaring into the stratosphere right now -- "from the Moon to Mars" says the Mercury News. Yes, Twitter has triple digit growth -- but no profit. Just like the good old days of the 1990s dot com boom. It is very exciting for to watch the … Continue reading Why I’m not excited about the #Twitter IPO. (I’ll wait for @Pinterest.)
I just designed a new banner for my Facebook, Google + and WordPress blog today -- it's a collage of photos of some of the conferences, festivals and events I've promoted with social media marketing. The audiences are now the real world manifestation of the online communities we create to promote an event. The social … Continue reading You’re not just building a fan page — you’re building a community.