22 steps to double your website traffic and lead generation.

22 steps to double your website traffic and lead generation.

Today I discovered my website traffic has quadrupled since December 2014 — and soared to the top 1.5 million US websites according to Alexa. (The prior … Continue reading 22 steps to double your website traffic and lead generation.

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Fire your SEO guy. Here’s 9 reasons why social search is the new SEO.

By creating your own “news” in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get “real news” too — articles in credible blogs, newspapers, magazines, radio and TV coverage. Continue reading Fire your SEO guy. Here’s 9 reasons why social search is the new SEO.

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PR is dead — long live social PR

PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. It’s evolved into something much more powerful and effective. Social PR. I think that PR and social media are not … Continue reading PR is dead — long live social PR

Social media is a virtual party.  Is your fan page a backyard barbecue, a formal cocktail party, a corporate conference or a drum circle?

Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

The funny thing about social networking is…we often forget that it’s just a virtual party. It’s not about amassing tons of “fans” so you can have … Continue reading Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

SEO? It's all about storytelling. Today people discover you through your stories. Make yours worth sharing.

15 free tips to boost your “organic” SEO and get more traffic for your website in the new year.

Advertising is the awareness you pay for. And PR is the awareness you pray for. Today, “PR” includes social media and “content marketing” — and that … Continue reading 15 free tips to boost your “organic” SEO and get more traffic for your website in the new year.

You're not building a "fan page"  -- those are real people. Real human beings. Treat them like people, not like a target market.  This is the audience we built for Wisdom 2.0 Summit -- it is also the fan page community. Same thing.

You’re not just building a fan page — you’re building a community.

I just designed a new banner for my Facebook, Google + and WordPress blog today — it’s a collage of photos of some of the conferences, … Continue reading You’re not just building a fan page — you’re building a community.

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With social media, you’re making the news, and telling your own story

Everyone loves it when they make the “news” and the local paper writes about their business. Now, with Facebook, You Tube, Twitter and other online communities, or your blog, you’re making the news  and telling your own story. And your … Continue reading With social media, you’re making the news, and telling your own story