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December 13, 2014

What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: “Is there any way you can find a shorter url?” My prospective client… Continue reading

blog, bootstrapping, Facebook, personal branding, privacy, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, Twitter, viral, website

finding a great name, product naming, url
June 26, 2014

Is Facebook fan page advertising useless?

This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was all a bunch of hooey. I was immediately suspicious that results from the Gallup survey were skewed by the print and TV media. Mainstream media are late to the… Continue reading

blog, citizen journalism, community, Facebook, fans, Google, PR Newswire, press release, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, viral, website, Wordpress

mass martket, personal branding, PR, search engine optimization, social media, viral marketing
June 26, 2014

Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

The funny thing about social networking is…we often forget that it’s just a virtual party. It’s not about amassing tons of “fans” so you can have the biggest party — it’s about inviting the right people and serving tasty snacks and drinks. It’s about playful banter, music and laughter. You know what happens when you… Continue reading

blog, Facebook, green business, LinkedIn, LOHAS, many to many, personal branding, pinterest, schmoozing, social media, Twitter, website, Wordpress, you tube

Facebook, Friendster, LinkedIn, marketing, niche social media, personal branding, social media, social networking, Twitter
May 9, 2014

15 free tips to boost your “organic” SEO and get more traffic for your website in the new year.

Advertising is the awareness you pay for. And PR is the awareness you pray for. Today, “PR” includes social media and “content marketing” — and that means “the visual stuff with words on it.” But to make people aware of your content, they need to be able to find it in Google. And this is… Continue reading

blog, bootstrapping, Facebook, Google, LinkedIn, make money blogging, public relations, renegade marketing, search engine optimization, seo, social media, Twitter, website, Wordpress

content, end of year tips, new year, seo, social media, social media consultant, social media marketing, traffic, website
March 20, 2013

Will you please focus your personal brand?

If there is one thing I could ask all of my clients to do it’s this: Please focus your brand. I know, I know. We’re all wearing many hats now. Multiple revenue streams are one way people cope with the challenge of today’s economy. We’re afraid to turn down business so we try to be… Continue reading

Facebook, personal branding, search engine optimization, seo, social media, website, Wordpress, wplongform

Elevator pitch, Facebook, Google, Jane Fonda, marketing, search engine optimization, seo, Signature block, Umbrella Brand, wplongform
February 14, 2013

6 Ways to Make Passive Income from Your Blog or Website

Yesterday I discovered a gold mine I had no idea I owned. A blog that I started in early days of blogging in 2004 is now ranked in the top 1,000,000 of all the sites on the Internet. While this is a wonderful surprise, I am also kicking myself. I could be making money, and… Continue reading

blog, bootstrapping, Facebook, make money blogging, personal branding, renegade marketing, Uncategorized, viral, website, Wordpress

affiliate program, Alexa, Alexa Internet, Amazon, Backlink, blog, blogging, Content (media), Google, Google Ad Words, make money, online advertising, PageRank, passive revenue, search rank, seo, social media, Uniform Resource Locator, wordpress
February 9, 2011

7 lazy ways to shamelessly promote your blog and social media posts to get more traffic

1. Use “Share This” widgets to shamelessly self promote. Whether you’re using WordPress or any other blogging or web development tool, you can use the “Share This” widget on your website to quickly promote your posts . Just install the widget on your site and right after you file your post share it shamelessly!… Continue reading

blog, bootstrapping, citizen journalism, Digg, Facebook, flacks, newsletter, PR Newswire, press release, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, Twitter, viral, website, Wordpress

automation, Facebook, increase traffic, linkbacks, PR, search engine optimization, search rank, sem, seo, social media, social networking, Twitter, website search rank, word press
December 21, 2010

8 free (or cheap) ways to give your web branding a new look for the New Year

This down time between Christmas and the first week of the New Year is a perfect opportunity to give your personal branding a lift and start the New Year with a fresh image. Here are eight ways you can use free templates and other inexpensive tools available on the web to give your business or… Continue reading

blog, bootstrapping, Facebook, newsletter, personal branding, renegade marketing, search engine optimization, seo, shameless self promotion, social media, template, Twitter, viral, website, Wordpress

2011, branding, free, free marketing, integrated web marketing, new year, personal branding, seo, social media marketing

About Me

A writer, content marketer, publicist and event promoter, I have been helping visionary entrepreneurs and event producers get the attention they deserve for over 30 years.

What can I do to help you shift your visibility to the next level?

Giselle Bisson Visibility Shift

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