I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: “Is there any way you can find a shorter url?” My prospective client hemmed and hawed about how attached he was to his ridiculously long company name. There’s a reason why Google and Yahoo succeeded — and a host of other earlier search engine contenders like NorthernLights and AltaVista bombed. There’s a reason why YouTube won the video … Continue reading What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.
This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was … Continue reading Is Facebook fan page advertising useless?
The funny thing about social networking is…we often forget that it’s just a virtual party. It’s not about amassing tons of “fans” so you can have … Continue reading Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?
Advertising is the awareness you pay for. And PR is the awareness you pray for. Today, “PR” includes social media and “content marketing” — and that … Continue reading 15 free tips to boost your “organic” SEO and get more traffic for your website in the new year.
If there is one thing I could ask all of my clients to do it’s this: Please focus your brand. I know, I know. We’re all wearing many hats now. Multiple revenue streams are one way people cope with the … Continue reading Will you please focus your personal brand?
Yesterday I discovered a gold mine I had no idea I owned. A blog that I started in early days of blogging in 2004 is now ranked in the top 1,000,000 of all the sites on the Internet. While this … Continue reading 6 Ways to Make Passive Income from Your Blog or Website
1. Use “Share This” widgets to shamelessly self promote. Whether you’re using WordPress or any other blogging or web development tool, you can use the “Share This” widget on your website to quickly promote your posts . Just install the widget on your site and right after you file your post share it shamelessly! Take an hour and share your story with every possible site out there–especially Digg and StumbleUpon. The more you share, the more links you are generating back to your site — and the more traffic you’ll get. 2. Use the “Publicize This” feature in Wordpress. Yesterday WordPress … Continue reading 7 lazy ways to shamelessly promote your blog and social media posts to get more traffic
This down time between Christmas and the first week of the New Year is a perfect opportunity to give your personal branding a lift and start the New Year with a fresh image. Here are eight ways you can use free templates and other inexpensive tools available on the web to give your business or personal brand a lift. 1. Reinvent your name for the new year. Is your business name unique–or is it lost in the crowd? Consider finding a new name for your business and a unique URL — an identifier that people type into the browser to … Continue reading 8 free (or cheap) ways to give your web branding a new look for the New Year