I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: "Is there any way you can find a shorter url?" My prospective client … Continue reading What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.
This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was all a bunch of hooey. I was immediately suspicious that results from the Gallup survey were skewed by the print and TV media. Mainstream media are late to the … Continue reading Is Facebook fan page advertising useless?
The funny thing about social networking is...we often forget that it's just a virtual party. It's not about amassing tons of "fans" so you can have the biggest party -- it's about inviting the right people and serving tasty snacks and drinks. It's about playful banter, music and laughter. You know what happens when you … Continue reading Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?
Advertising is the awareness you pay for. And PR is the awareness you pray for. Today, "PR" includes social media and "content marketing" -- and that means "the visual stuff with words on it." But to make people aware of your content, they need to be able to find it in Google. And this is … Continue reading 15 free tips to boost your “organic” SEO and get more traffic for your website in the new year.
If there is one thing I could ask all of my clients to do it's this: Please focus your brand. I know, I know. We're all wearing many hats now. Multiple revenue streams are one way people cope with the challenge of today's economy. We're afraid to turn down business so we try to be … Continue reading Will you please focus your personal brand?
Yesterday I discovered a gold mine I had no idea I owned. A blog that I started in early days of blogging in 2004 is now ranked in the top 1,000,000 of all the sites on the Internet. While this is a wonderful surprise, I am also kicking myself. I could be making money, and … Continue reading 6 Ways to Make Passive Income from Your Blog or Website
1. Use "Share This" widgets to shamelessly self promote. Whether you're using WordPress or any other blogging or web development tool, you can use the "Share This" widget on your website to quickly promote your posts . Just install the widget on your site and right after you file your post share it shamelessly! … Continue reading 7 lazy ways to shamelessly promote your blog and social media posts to get more traffic