You are not producing an event — you are creating a community. You are not “marketing” — you are building relationships.
When you shift from “selling tickets” to “building a tribe” you will see a huge shift in your success as an event producer, musician, workshop leader or conference producer. This will also make a huge difference if your business is a product or a service.
I was talking to a client the other day who wanted more visibility. They had a hideously long URL for … More
By creating your own “news” in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get “real news” too — articles in credible blogs, newspapers, magazines, radio and TV coverage.
Windows was launched on November 20, 1985. On a floppy disk. You had to get another floppy disk mailed to you in order to fix the bugs.
It was not dazzling — but I kind of knew I was witnessing history — the first graphical interface for PCs. Before that it was all just green or amber characters on a black screen.
PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. … More
This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by … More
The funny thing about social networking is…we often forget that it’s just a virtual party. It’s not about amassing tons … More