Category: personal branding

• 22 steps to double your website traffic and lead generation.

  

    Today I discovered my website traffic has quadrupled since December 2014 — and soared to the top 1.5 million US websites according to Alexa. (The prior rank was in the top 3 million). The number of leads coming in per day are overwhelming me now — and are from business in the US as […]

  Giselle Bisson

  July 24, 2015

  blog, bootstrapping, branding, content marketing, internet, LinkedIn, make money blogging, marketing, newsletter, personal branding, search engine optimization, search rank, seo, shameless self promotion, Wordpress

• What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

  I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: “Is there any way you can find a shorter url?” My prospective client […]

  Giselle Bisson

  December 13, 2014

  blog, bootstrapping, Facebook, personal branding, privacy, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, Twitter, viral, website

  finding a great name, product naming, url

• Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

  

  The funny thing about social networking is…we often forget that it’s just a virtual party. It’s not about amassing tons of “fans” so you can have the biggest party — it’s about inviting the right people and serving tasty snacks and drinks. It’s about playful banter, music and laughter. You know what happens when you […]

  Giselle Bisson

  June 26, 2014

  blog, Facebook, green business, LinkedIn, LOHAS, many to many, personal branding, pinterest, schmoozing, social media, Twitter, website, Wordpress, you tube

  Facebook, Friendster, LinkedIn, marketing, niche social media, personal branding, social media, social networking, Twitter

• 8 steps to spring clean your LinkedIn profile

  

    It’s that time again — Spring Cleaning time. Have you updated your LinkedIn profile lately?

  Giselle Bisson

  April 10, 2014

  LinkedIn, personal branding, shameless self promotion, social media

  linked in, personal branding, social media

• How to drive more traffic from Google to your website.

  

  How did your website do in 2013? I am stunned to discover that even though I mostly ignored mine, my Alexa rank soared by 15,966,175%! – this personal blog,Visibility Shift, is now in the top 3 million sites in the world! How did this happen? In this post, I dissect and analyze everything I did — there are […]

  Giselle Bisson

  December 31, 2013

  blog, make money blogging, personal branding, renegade marketing, search engine optimization, seo, shameless self promotion, Wordpress

  Alexa Internet, Facebook, Google, iPad, LinkedIn, personal marketing strategy, social media, Twitter, wordpress

• 8 free (or cheap) ways to give your web branding a new look for the New Year

  

  Originally posted on Visibility Shift:
  Start the new year with a fresh new look for your personal brand. This down time between Christmas and the first week of the New Year is a perfect opportunity to give your personal branding a lift and start the New Year with a fresh image. Here are eight ways…

  Giselle Bisson

  December 20, 2013

  Facebook, personal branding

  Business, Facebook, marketing, personal branding

• Personal branding: Think like a search engine. It’s all about attraction

  

  When it comes to marketing and promoting yourself or your business, think like a search engine. A search engine is all about the Law of Attraction. It is about Pull not Push. Search engine marketing is about creating content with specific key words and waiting for it to be found by the exact people seeking […]

  Giselle Bisson

  September 25, 2013

  blog, personal branding, search engine optimization, Uncategorized

  Abraham Hicks, Facebook, law of attraction, marketing, personal branding, pull, search engine optimization, Secret, Web search engine

• Is your LinkedIn profile embarrassing?

  

  Here are some ridiculous profiles and titles of people who did not make the cut and get to be one of my 2,200 connections on LinkedIn: Anyone who still hasn’t paid me yet. Your title and every word in your profile is written in lower case. Passport photo or driver’s license photo used as your […]

  Giselle Bisson

  March 22, 2013

  LinkedIn, networking events, personal branding, schmoozing, shameless self promotion, social media

  Business, LinkedIn, marketing, personal branding, social media, social networking