Category: personal branding

22 steps to double your website traffic and lead generation.

by Giséle Bisson, posted in blog, bootstrapping, branding, content marketing, internet, LinkedIn, make money blogging, marketing, newsletter, personal branding, search engine optimization, search rank, seo, shameless self promotion, Wordpress

  Today I discovered my website traffic has quadrupled since December 2014 -- and soared to the top 1.5 million US websites according to Alexa. (The prior rank was in the top 3 million). The number of leads coming in per day are overwhelming me now -- and are from business in the US as … Continue reading 22 steps to double your website traffic and lead generation.

What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

by Giséle Bisson, posted in blog, bootstrapping, Facebook, personal branding, privacy, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, Twitter, viral, website

I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: "Is there any way you can find a shorter url?" My prospective client … Continue reading What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

by Giséle Bisson, posted in blog, Facebook, green business, LinkedIn, LOHAS, many to many, personal branding, pinterest, schmoozing, social media, Twitter, website, Wordpress, you tube

The funny thing about social networking is...we often forget that it's just a virtual party. It's not about amassing tons of "fans" so you can have the biggest party -- it's about inviting the right people and serving tasty snacks and drinks. It's about playful banter, music and laughter. You know what happens when you … Continue reading Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

How to drive more traffic from Google to your website.

by Giséle Bisson, posted in blog, make money blogging, personal branding, renegade marketing, search engine optimization, seo, shameless self promotion, Wordpress

How did your website do in 2013? I am stunned to discover that even though I mostly ignored mine, my Alexa rank soared by 15,966,175%! - this personal blog,Visibility Shift, is now in the top 3 million sites in the world! How did this happen? In this post, I dissect and analyze everything I did -- there are … Continue reading How to drive more traffic from Google to your website.

8 free (or cheap) ways to give your web branding a new look for the New Year

by Giséle Bisson, posted in Facebook, personal branding

Eight cheap (or free) ways to give your online image a new look for the New Year.

Visibility Shift Communications

This down time between Christmas and the first week of the New Year is a perfect opportunity to give your personal branding a lift and start the New Year with a fresh image.

Here are eight ways you can use free templates and other inexpensive tools available on the web to give your business or personal brand a lift.

1. Reinvent your name for the new year.

Is your business name unique–or is it lost in the crowd? Consider finding a new name for your business and a unique URL — an identifier that people type into the browser to find your website. Do a little research on  Go Daddy or directly from WordPress, and see if your business name (or your personal name, or the name of your book) is available. If your name is generic, hard to remember or hard to spell, change it today before you start…

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Personal branding: Think like a search engine. It’s all about attraction

by Giséle Bisson, posted in blog, personal branding, search engine optimization, Uncategorized

When it comes to marketing and promoting yourself or your business, think like a search engine. A search engine is all about the Law of Attraction. It is about Pull not Push. Search engine marketing is about creating content with specific key words and waiting for it to be found by the exact people seeking … Continue reading Personal branding: Think like a search engine. It’s all about attraction

Is your LinkedIn profile embarrassing?

by Giséle Bisson, posted in LinkedIn, networking events, personal branding, schmoozing, shameless self promotion, social media

Here are some ridiculous profiles and titles of people who did not make the cut and get to be one of my 2,200 connections on LinkedIn: Anyone who still hasn't paid me yet. Your title and every word in your profile is written in lower case. Passport photo or driver's license photo used as your … Continue reading Is your LinkedIn profile embarrassing?