Today I discovered my website traffic has quadrupled since December 2014 — and soared to the top 1.5 million US websites according to Alexa. (The prior rank was in the top 3 million). The number of leads coming in per day are overwhelming me now — and are from business in the US asContinue reading “22 steps to double your website traffic and lead generation.”
Category Archives: personal branding
What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.
I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: “Is there any way you can find a shorter url?” My prospective clientContinue reading “What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.”
Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?
The funny thing about social networking is…we often forget that it’s just a virtual party. It’s not about amassing tons of “fans” so you can have the biggest party — it’s about inviting the right people and serving tasty snacks and drinks. It’s about playful banter, music and laughter. You know what happens when youContinue reading “Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?”
8 steps to spring clean your LinkedIn profile
It’s that time again — Spring Cleaning time. Have you updated your LinkedIn profile lately?
How to drive more traffic from Google to your website.
How did your website do in 2013? I am stunned to discover that even though I mostly ignored mine, my Alexa rank soared by 15,966,175%! – this personal blog,Visibility Shift, is now in the top 3 million sites in the world! How did this happen? In this post, I dissect and analyze everything I did — there areContinue reading “How to drive more traffic from Google to your website.”
8 free (or cheap) ways to give your web branding a new look for the New Year
Originally posted on Visibility Shift Communications:
Start the new year with a fresh new look for your personal brand. This down time between Christmas and the first week of the New Year is a perfect opportunity to give your personal branding a lift and start the New Year with a fresh image. Here are eight…
Personal branding: Think like a search engine. It’s all about attraction
When it comes to marketing and promoting yourself or your business, think like a search engine. A search engine is all about the Law of Attraction. It is about Pull not Push. Search engine marketing is about creating content with specific key words and waiting for it to be found by the exact people seekingContinue reading “Personal branding: Think like a search engine. It’s all about attraction”
Is your LinkedIn profile embarrassing?
Here are some ridiculous profiles and titles of people who did not make the cut and get to be one of my 2,200 connections on LinkedIn: Anyone who still hasn’t paid me yet. Your title and every word in your profile is written in lower case. Passport photo or driver’s license photo used as yourContinue reading “Is your LinkedIn profile embarrassing?”
