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November 21, 2014

Fire your SEO guy. Here’s 9 reasons why social search is the new SEO.

By creating your own “news” in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get “real news” too — articles in credible blogs, newspapers, magazines, radio and TV coverage. Continue reading

blog, bootstrapping, Facebook, Google, internet, LinkedIn, marketing, PR Newswire, press release, public relations, search engine optimization, seo, social media, Wordpress, you tube

content, search engine marketing, sem, seo, smm, social media, social search
July 22, 2014

Jumping into video editing with Animoto

I took the plunge into video shooting and editing with Animoto and a Canon DSLR camera. Here’s my experience and how you can get professional caliber video for your business on a shoestring. Continue reading

bootstrapping, citizen journalism, community, conscious, Facebook, green business, instagram, LOHAS, renegade marketing, social media, sustainability, transformational consumer, transformational festival, viral video, you tube

animoto, hd, transformational, video, YouTube
June 26, 2014

Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

The funny thing about social networking is…we often forget that it’s just a virtual party. It’s not about amassing tons of “fans” so you can have the biggest party — it’s about inviting the right people and serving tasty snacks and drinks. It’s about playful banter, music and laughter. You know what happens when you… Continue reading

blog, Facebook, green business, LinkedIn, LOHAS, many to many, personal branding, pinterest, schmoozing, social media, Twitter, website, Wordpress, you tube

Facebook, Friendster, LinkedIn, marketing, niche social media, personal branding, social media, social networking, Twitter
January 21, 2013

Six addictive free apps for shooting and editing social video on an iPhone or mobile phone

We all want more traffic and engagement on our social media pages. Video is the way. But how can an amateur videographer create engaging content? Yesterday I spent a Sunday afternoon producing my first ever video shot, edited and distributed entirely from free apps on an iPad. Once I had the photos, it took about… Continue reading

bootstrapping, citizen journalism, social media, viral video, you tube

Instagram, iPad, iPhone, social media, social video, you tube
January 8, 2011

Latest excuse for sightings of dead birds and fish? Over reporting in social media!

Unless you’ve been living under a rock, you’ve probably read about the mysterious sightings of dead birds dropping out of the sky, and millions of dead fish and sea mammals washing ashore, all over the world. The news started with a report on New Year’s Eve of redwing blackbirds falling out of the sky in… Continue reading

citizen journalism, damage control, Facebook, social media, social media hysteria, Twitter, Uncategorized, viral, viral video, you tube

aflockalypse, dead birds, dead fish, social media, sudden animal deaths
November 8, 2010

Executive social media jobs exploding. (It’s not just for ninjas, gurus and interns anymore.)

2010 was the year of the uber-embarrassing social media blunder: Southwest Airlines threw celebrity Kevin Smith off a plane for being too fat to fly in one seat. Smith’s Tweets about the incident were not only widely read and hilarious, but a PR nightmare for the airline. The Gap changed their logo and the blogosphere errupted… Continue reading

blog, damage control, Facebook, many to many, press release, public relations, search engine optimization, seo, social media, Twitter, Uncategorized, viral, viral video, website, you tube
July 13, 2010

“Double Rainbow Guy” proves that just being yourself is the key to viral success.

Maybe the Double Rainbow Guy is telling us that the secret to being popular is to be real. Continue reading

blog, Facebook, renegade marketing, shameless self promotion, social media, Twitter, viral, viral video, you tube

About Me

A writer, content marketer, publicist and event promoter, I have been helping visionary entrepreneurs and event producers get the attention they deserve for over 30 years.

What can I do to help you shift your visibility to the next level?

Giselle Bisson Visibility Shift

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