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Fire your SEO guy. Here’s 9 reasons why social search is the new SEO.

By creating your own “news” in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get “real news” too — articles in credible blogs, newspapers, magazines, radio and TV coverage. Continue reading Fire your SEO guy. Here’s 9 reasons why social search is the new SEO.

Jumping into the river of bliss!

Jumping into video editing with Animoto

I took the plunge into video shooting and editing with Animoto and a Canon DSLR camera. Here’s my experience and how you can get professional caliber video for your business on a shoestring. Continue reading Jumping into video editing with Animoto

Social media is a virtual party.  Is your fan page a backyard barbecue, a formal cocktail party, a corporate conference or a drum circle?

Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

The funny thing about social networking is…we often forget that it’s just a virtual party. It’s not about amassing tons of “fans” so you can have … Continue reading Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

Latest excuse for sightings of dead birds and fish? Over reporting in social media!

Unless you’ve been living under a rock, you’ve probably read about the mysterious sightings of dead birds dropping out of the sky, and millions of dead fish and sea mammals washing ashore, all over the world. The news started with a report on New Year’s Eve of redwing blackbirds falling out of the sky in Arkansas — and soon steamrolled into reports of sudden animal deaths of shellfish, sea mammals and birds, sometimes by the tons, dying suddenly en masse all over the globe. Dozens of official theories and explanations have been offered for this “aflockalypse” — from fireworks and … Continue reading Latest excuse for sightings of dead birds and fish? Over reporting in social media!

Executive social media jobs exploding. (It’s not just for ninjas, gurus and interns anymore.)

2010 was the year of the uber-embarrassing social media blunder: Southwest Airlines threw celebrity¬†Kevin Smith off a plane for being too fat to fly in one seat. Smith’s Tweets about the incident were not only widely read and hilarious, but a PR nightmare for the airline. The Gap changed their logo and the blogosphere errupted by ridiculing it with the “Crap” logo and the “Gag” logo. The BP oil spill was not only an environmental disaster, but an epic PR disaster that leaked uncontrollably throughout the Social Webs. ¬†A scathing Twitter spoof account, “BPGlobalPR” got ten times as many subscribers … Continue reading Executive social media jobs exploding. (It’s not just for ninjas, gurus and interns anymore.)