Fire your SEO guy. Here’s 9 reasons why social search is the new SEO.

By creating your own "news" in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get "real news" too -- articles in credible blogs, newspapers, magazines, radio and TV coverage.

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Jumping into video editing with Animoto

I took the plunge into video shooting and editing with Animoto and a Canon DSLR camera. Here's my experience and how you can get professional caliber video for your business on a shoestring.

Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

The funny thing about social networking is...we often forget that it's just a virtual party. It's not about amassing tons of "fans" so you can have the biggest party -- it's about inviting the right people and serving tasty snacks and drinks. It's about playful banter, music and laughter. You know what happens when you … Continue reading Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

Six addictive free apps for shooting and editing social video on an iPhone or mobile phone

We all want more traffic and engagement on our social media pages. Video is the way. But how can an amateur videographer create engaging content? Yesterday I spent a Sunday afternoon producing my first ever video shot, edited and distributed entirely from free apps on an iPad.  Once I had the photos, it took about … Continue reading Six addictive free apps for shooting and editing social video on an iPhone or mobile phone

Latest excuse for sightings of dead birds and fish? Over reporting in social media!

Unless you've been living under a rock, you've probably read about the mysterious sightings of dead birds dropping out of the sky, and millions of dead fish and sea mammals washing ashore, all over the world. The news started with a report on New Year's Eve of redwing blackbirds falling out of the sky in … Continue reading Latest excuse for sightings of dead birds and fish? Over reporting in social media!

Executive social media jobs exploding. (It’s not just for ninjas, gurus and interns anymore.)

2010 was the year of the uber-embarrassing social media blunder: Southwest Airlines threw celebrity Kevin Smith off a plane for being too fat to fly in one seat. Smith's Tweets about the incident were not only widely read and hilarious, but a PR nightmare for the airline. The Gap changed their logo and the blogosphere errupted … Continue reading Executive social media jobs exploding. (It’s not just for ninjas, gurus and interns anymore.)