seo

July 24, 2015

22 steps to double your website traffic and lead generation.

Today I discovered my website traffic has quadrupled since December 2014 — and soared to the top 1.5 million US websites according to Alexa. (The prior rank was in the top 3 million). The number of leads coming in per day are overwhelming me now — and are from business in the US as… Continue reading

blog, bootstrapping, branding, content marketing, internet, LinkedIn, make money blogging, marketing, newsletter, personal branding, search engine optimization, search rank, seo, shameless self promotion, Wordpress
December 13, 2014

What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: “Is there any way you can find a shorter url?” My prospective client… Continue reading

blog, bootstrapping, Facebook, personal branding, privacy, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, Twitter, viral, website

finding a great name, product naming, url
December 3, 2014

Pinterest is the marketing bargain of the century — free.

Pinterest is uber viral — because each and every one of those “seeds” it sends out, in the form of a pin, will link back to your website — forever — no matter where it lands. Continue reading

blog, branding, content, content marketing, etsy, internet, marketing, pinterest, search engine optimization, search rank, seo, shameless self promotion, social media, traffic, viral marketing

branding, content, internet marketing, online commerce, Pinterest, seo, social media, social media marketing, viral marketing, web traffic, website search rank
November 21, 2014

Fire your SEO guy. Here’s 9 reasons why social search is the new SEO.

By creating your own “news” in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get “real news” too — articles in credible blogs, newspapers, magazines, radio and TV coverage. Continue reading

blog, bootstrapping, Facebook, Google, internet, LinkedIn, marketing, PR Newswire, press release, public relations, search engine optimization, seo, social media, Wordpress, you tube

content, search engine marketing, sem, seo, smm, social media, social search
June 26, 2014

Is Facebook fan page advertising useless?

This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was all a bunch of hooey. I was immediately suspicious that results from the Gallup survey were skewed by the print and TV media. Mainstream media are late to the… Continue reading

blog, citizen journalism, community, Facebook, fans, Google, PR Newswire, press release, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, viral, website, Wordpress

mass martket, personal branding, PR, search engine optimization, social media, viral marketing
May 9, 2014

15 free tips to boost your “organic” SEO and get more traffic for your website in the new year.

Advertising is the awareness you pay for. And PR is the awareness you pray for. Today, “PR” includes social media and “content marketing” — and that means “the visual stuff with words on it.” But to make people aware of your content, they need to be able to find it in Google. And this is… Continue reading

blog, bootstrapping, Facebook, Google, LinkedIn, make money blogging, public relations, renegade marketing, search engine optimization, seo, social media, Twitter, website, Wordpress

content, end of year tips, new year, seo, social media, social media consultant, social media marketing, traffic, website
December 31, 2013

How to drive more traffic from Google to your website.

How did your website do in 2013? I am stunned to discover that even though I mostly ignored mine, my Alexa rank soared by 15,966,175%! – this personal blog,Visibility Shift, is now in the top 3 million sites in the world! How did this happen? In this post, I dissect and analyze everything I did — there are… Continue reading

blog, make money blogging, personal branding, renegade marketing, search engine optimization, seo, shameless self promotion, Wordpress

Alexa Internet, Facebook, Google, iPad, LinkedIn, personal marketing strategy, social media, Twitter, wordpress
March 20, 2013

Will you please focus your personal brand?

If there is one thing I could ask all of my clients to do it’s this: Please focus your brand. I know, I know. We’re all wearing many hats now. Multiple revenue streams are one way people cope with the challenge of today’s economy. We’re afraid to turn down business so we try to be… Continue reading

Facebook, personal branding, search engine optimization, seo, social media, website, Wordpress, wplongform

Elevator pitch, Facebook, Google, Jane Fonda, marketing, search engine optimization, seo, Signature block, Umbrella Brand, wplongform

About Me

A writer, content marketer, publicist and event promoter, I have been helping visionary entrepreneurs and event producers get the attention they deserve for over 30 years.

What can I do to help you shift your visibility to the next level?

Giselle Bisson Visibility Shift

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