Today I discovered my website traffic has quadrupled since December 2014 -- and soared to the top 1.5 million US websites according to Alexa. (The prior rank was in the top 3 million). The number of leads coming in per day are overwhelming me now -- and are from business in the US as … Continue reading 22 steps to double your website traffic and lead generation.
I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: "Is there any way you can find a shorter url?" My prospective client … Continue reading What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.
Pinterest is uber viral -- because each and every one of those "seeds" it sends out, in the form of a pin, will link back to your website -- forever -- no matter where it lands.
By creating your own "news" in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get "real news" too -- articles in credible blogs, newspapers, magazines, radio and TV coverage.
This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was all a bunch of hooey. I was immediately suspicious that results from the Gallup survey were skewed by the print and TV media. Mainstream media are late to the … Continue reading Is Facebook fan page advertising useless?
Advertising is the awareness you pay for. And PR is the awareness you pray for. Today, "PR" includes social media and "content marketing" -- and that means "the visual stuff with words on it." But to make people aware of your content, they need to be able to find it in Google. And this is … Continue reading 15 free tips to boost your “organic” SEO and get more traffic for your website in the new year.
How did your website do in 2013? I am stunned to discover that even though I mostly ignored mine, my Alexa rank soared by 15,966,175%! - this personal blog,Visibility Shift, is now in the top 3 million sites in the world! How did this happen? In this post, I dissect and analyze everything I did -- there are … Continue reading How to drive more traffic from Google to your website.
If there is one thing I could ask all of my clients to do it's this: Please focus your brand. I know, I know. We're all wearing many hats now. Multiple revenue streams are one way people cope with the challenge of today's economy. We're afraid to turn down business so we try to be … Continue reading Will you please focus your personal brand?