renegade marketing

December 13, 2014

What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: “Is there any way you can find a shorter url?” My prospective client… Continue reading

blog, bootstrapping, Facebook, personal branding, privacy, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, Twitter, viral, website

finding a great name, product naming, url
July 22, 2014

Jumping into video editing with Animoto

I took the plunge into video shooting and editing with Animoto and a Canon DSLR camera. Here’s my experience and how you can get professional caliber video for your business on a shoestring. Continue reading

bootstrapping, citizen journalism, community, conscious, Facebook, green business, instagram, LOHAS, renegade marketing, social media, sustainability, transformational consumer, transformational festival, viral video, you tube

animoto, hd, transformational, video, YouTube
June 26, 2014

Is Facebook fan page advertising useless?

This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was all a bunch of hooey. I was immediately suspicious that results from the Gallup survey were skewed by the print and TV media. Mainstream media are late to the… Continue reading

blog, citizen journalism, community, Facebook, fans, Google, PR Newswire, press release, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, viral, website, Wordpress

mass martket, personal branding, PR, search engine optimization, social media, viral marketing
May 9, 2014

15 free tips to boost your “organic” SEO and get more traffic for your website in the new year.

Advertising is the awareness you pay for. And PR is the awareness you pray for. Today, “PR” includes social media and “content marketing” — and that means “the visual stuff with words on it.” But to make people aware of your content, they need to be able to find it in Google. And this is… Continue reading

blog, bootstrapping, Facebook, Google, LinkedIn, make money blogging, public relations, renegade marketing, search engine optimization, seo, social media, Twitter, website, Wordpress

content, end of year tips, new year, seo, social media, social media consultant, social media marketing, traffic, website
December 31, 2013

How to drive more traffic from Google to your website.

How did your website do in 2013? I am stunned to discover that even though I mostly ignored mine, my Alexa rank soared by 15,966,175%! – this personal blog,Visibility Shift, is now in the top 3 million sites in the world! How did this happen? In this post, I dissect and analyze everything I did — there are… Continue reading

blog, make money blogging, personal branding, renegade marketing, search engine optimization, seo, shameless self promotion, Wordpress

Alexa Internet, Facebook, Google, iPad, LinkedIn, personal marketing strategy, social media, Twitter, wordpress
April 11, 2013

Will synchronized global dance/meditation live streams soon surpass the Superbowl for global viewership?

On December 21, 2012, I had the opportunity to help coordinate one of the largest global synchronized moments in history — millions of people participating in a candlelight ceremony at dawn (5:11 am UT) to celebrate the Winter Solstice and the end of the Mayan Calendar. We succeeded in getting more than 20 million people… Continue reading

bootstrapping, citizen journalism, Facebook, many to many, renegade marketing, social media, viral, viral video

Academy Award, Chichen Itza, Earth Day, flash dance, Flash mob, global, Streaming media, Superbowl
February 14, 2013

6 Ways to Make Passive Income from Your Blog or Website

Yesterday I discovered a gold mine I had no idea I owned. A blog that I started in early days of blogging in 2004 is now ranked in the top 1,000,000 of all the sites on the Internet. While this is a wonderful surprise, I am also kicking myself. I could be making money, and… Continue reading

blog, bootstrapping, Facebook, make money blogging, personal branding, renegade marketing, Uncategorized, viral, website, Wordpress

affiliate program, Alexa, Alexa Internet, Amazon, Backlink, blog, blogging, Content (media), Google, Google Ad Words, make money, online advertising, PageRank, passive revenue, search rank, seo, social media, Uniform Resource Locator, wordpress
October 30, 2012

8 Sneaky Tricks to Work Around the New Restrictions in Facebook

It was fabulous back in the good old days before Facebook went public. But bit by bit, Facebook is becoming an increasingly less effective organizing tool. And this is very bad news for people like me who rely on it to promote… Continue reading

bootstrapping, Facebook, renegade marketing, shameless self promotion, social media, Uncategorized, viral

About Me

A writer, content marketer, publicist and event promoter, I have been helping visionary entrepreneurs and event producers get the attention they deserve for over 30 years.

What can I do to help you shift your visibility to the next level?

Giselle Bisson Visibility Shift

renegade marketing

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