citizen journalism

October 30, 2014

PR is dead — long live social PR

PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. It’s evolved into something much more powerful and effective. Social PR. I think that PR and social media are not separate anymore — and are in fact the same thing. I’ve seen social media evolve… Continue reading

citizen journalism, content, Facebook, fans, LinkedIn, many to many, marketing, press release, public relations, social media, Twitter

Advertising, Facebook, marketing, media, PR, social media
July 22, 2014

Jumping into video editing with Animoto

I took the plunge into video shooting and editing with Animoto and a Canon DSLR camera. Here’s my experience and how you can get professional caliber video for your business on a shoestring. Continue reading

bootstrapping, citizen journalism, community, conscious, Facebook, green business, instagram, LOHAS, renegade marketing, social media, sustainability, transformational consumer, transformational festival, viral video, you tube

animoto, hd, transformational, video, YouTube
June 26, 2014

Is Facebook fan page advertising useless?

This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was all a bunch of hooey. I was immediately suspicious that results from the Gallup survey were skewed by the print and TV media. Mainstream media are late to the… Continue reading

blog, citizen journalism, community, Facebook, fans, Google, PR Newswire, press release, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, viral, website, Wordpress

mass martket, personal branding, PR, search engine optimization, social media, viral marketing
April 11, 2013

Will synchronized global dance/meditation live streams soon surpass the Superbowl for global viewership?

On December 21, 2012, I had the opportunity to help coordinate one of the largest global synchronized moments in history — millions of people participating in a candlelight ceremony at dawn (5:11 am UT) to celebrate the Winter Solstice and the end of the Mayan Calendar. We succeeded in getting more than 20 million people… Continue reading

bootstrapping, citizen journalism, Facebook, many to many, renegade marketing, social media, viral, viral video

Academy Award, Chichen Itza, Earth Day, flash dance, Flash mob, global, Streaming media, Superbowl
January 21, 2013

Six addictive free apps for shooting and editing social video on an iPhone or mobile phone

We all want more traffic and engagement on our social media pages. Video is the way. But how can an amateur videographer create engaging content? Yesterday I spent a Sunday afternoon producing my first ever video shot, edited and distributed entirely from free apps on an iPad. Once I had the photos, it took about… Continue reading

bootstrapping, citizen journalism, social media, viral video, you tube

Instagram, iPad, iPhone, social media, social video, you tube
February 23, 2012

Should You Remove Your Google Search History Before Google’s New Privacy Policy Takes Effect?

You’ve probably noticed this message on Gmail, Google, You Tube and all of the other Google-owned services you use lately. And like most of us, you probably clicked and ignored it. We’re changing our privacy policy. This stuff matters. If you do click “learn more,” you get this message: “Our new (privacy) policy covers multiple… Continue reading

citizen journalism, privacy, search engine optimization, seo, social media

api application programming interface, application programming interface, Facebook, interface technology, sexual orientation, social networking service
January 14, 2012

What makes you influential on social media? (It’s not what you think.)

What makes you influential on social media? Just as in mainstream journalism, great content is key. Great headlines grab the reader. Posting frequently and regularly and being the first to break the news is key. And just as magazines have long known, pass along readership is key to great circulation. But the main thing that… Continue reading

citizen journalism, damage control, Facebook, personal branding, public relations, renegade marketing, schmoozing, search engine optimization, seo, shameless self promotion, social media, social media hysteria, Twitter, Uncategorized, viral

haydn shaughnessy, influencer, mainstream journalism, quality network, traditional journalism, wildfire
February 9, 2011

7 lazy ways to shamelessly promote your blog and social media posts to get more traffic

1. Use “Share This” widgets to shamelessly self promote. Whether you’re using WordPress or any other blogging or web development tool, you can use the “Share This” widget on your website to quickly promote your posts . Just install the widget on your site and right after you file your post share it shamelessly!… Continue reading

blog, bootstrapping, citizen journalism, Digg, Facebook, flacks, newsletter, PR Newswire, press release, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, Twitter, viral, website, Wordpress

automation, Facebook, increase traffic, linkbacks, PR, search engine optimization, search rank, sem, seo, social media, social networking, Twitter, website search rank, word press

About Me

A writer, content marketer, publicist and event promoter, I have been helping visionary entrepreneurs and event producers get the attention they deserve for over 30 years.

What can I do to help you shift your visibility to the next level?

Giselle Bisson Visibility Shift

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