PR is dead. Did you hear me? The career I've been in for 18 years -- dead. Over. Toast. Done. It's evolved into something much more powerful and effective. Social PR. I think that PR and social media are not separate anymore -- and are in fact the same thing. I've seen social media evolve … Continue reading PR is dead — long live social PR
I took the plunge into video shooting and editing with Animoto and a Canon DSLR camera. Here's my experience and how you can get professional caliber video for your business on a shoestring.
This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was all a bunch of hooey. I was immediately suspicious that results from the Gallup survey were skewed by the print and TV media. Mainstream media are late to the … Continue reading Is Facebook fan page advertising useless?
On December 21, 2012, I had the opportunity to help coordinate one of the largest global synchronized moments in history -- millions of people participating in a candlelight ceremony at dawn (5:11 am UT) to celebrate the Winter Solstice and the end of the Mayan Calendar. We succeeded in getting more than 20 million people … Continue reading Will synchronized global dance/meditation live streams soon surpass the Superbowl for global viewership?
We all want more traffic and engagement on our social media pages. Video is the way. But how can an amateur videographer create engaging content? Yesterday I spent a Sunday afternoon producing my first ever video shot, edited and distributed entirely from free apps on an iPad. Once I had the photos, it took about … Continue reading Six addictive free apps for shooting and editing social video on an iPhone or mobile phone
What makes you influential on social media? Just as in mainstream journalism, great content is key. Great headlines grab the reader. Posting frequently and regularly and being the first to break the news is key. And just as magazines have long known, pass along readership is key to great circulation. But the main thing that … Continue reading What makes you influential on social media? (It’s not what you think.)