pr is dead social pr

PR is dead — long live social PR

PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. It’s evolved into something much more powerful and effective. Social PR. I think that PR and social media are not … Continue reading PR is dead — long live social PR

Social media is a virtual party.  Is your fan page a backyard barbecue, a formal cocktail party, a corporate conference or a drum circle?

Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

The funny thing about social networking is…we often forget that it’s just a virtual party. It’s not about amassing tons of “fans” so you can have … Continue reading Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

You're not building a "fan page"  -- those are real people. Real human beings. Treat them like people, not like a target market.  This is the audience we built for Wisdom 2.0 Summit -- it is also the fan page community. Same thing.

You’re not just building a fan page — you’re building a community.

I just designed a new banner for my Facebook, Google + and WordPress blog today — it’s a collage of photos of some of the conferences, … Continue reading You’re not just building a fan page — you’re building a community.

The One Billion Rising Dance Flash Mob on Valentine's Day, 2013.

Will synchronized global dance/meditation live streams soon surpass the Superbowl for global viewership?

On December 21, 2012, I had the opportunity to help coordinate one of the largest global synchronized moments in history — millions of people participating in a candlelight ceremony at dawn (5:11 am UT) to celebrate the Winter Solstice and … Continue reading Will synchronized global dance/meditation live streams soon surpass the Superbowl for global viewership?

Facebook is a global network you can’t afford to ignore.

This map of Facebook friendships looks not surprisingly like a map of the Earth as seen from space at night. Are you utilizing this vast network of more than 1/3 of the most wired, affluent and educated people on the planet to promote your business, consulting practice, art form or cause? You should be. http://www.economist.com/blogs/dailychart/2010/12/data_visualisation_1?fsrc=scn%2Ffb%2Fwl%2Far%2Ffacebookfriends. Continue reading Facebook is a global network you can’t afford to ignore.

Executive social media jobs exploding. (It’s not just for ninjas, gurus and interns anymore.)

2010 was the year of the uber-embarrassing social media blunder: Southwest Airlines threw celebrity Kevin Smith off a plane for being too fat to fly in one seat. Smith’s Tweets about the incident were not only widely read and hilarious, but a PR nightmare for the airline. The Gap changed their logo and the blogosphere errupted by ridiculing it with the “Crap” logo and the “Gag” logo. The BP oil spill was not only an environmental disaster, but an epic PR disaster that leaked uncontrollably throughout the Social Webs.  A scathing Twitter spoof account, “BPGlobalPR” got ten times as many subscribers … Continue reading Executive social media jobs exploding. (It’s not just for ninjas, gurus and interns anymore.)