many to many
PR is dead — long live social PR
PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. It’s evolved into something much more powerful and effective. Social PR. I think that PR and social media are not separate anymore — and are in fact the same thing. I’ve seen social media evolve… Continue reading
Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?
The funny thing about social networking is…we often forget that it’s just a virtual party. It’s not about amassing tons of “fans” so you can have the biggest party — it’s about inviting the right people and serving tasty snacks and drinks. It’s about playful banter, music and laughter. You know what happens when you… Continue reading
Why I’m not excited about the #Twitter IPO. (I’ll wait for @Pinterest.)
Unless you’ve been under a rock you know the @Twitter IPO is soaring into the stratosphere right now — “from the Moon to Mars” says the Mercury News. Yes, Twitter has triple digit growth — but no profit. Just like the good old days of the 1990s dot com boom. It is very exciting for to watch the… Continue reading
You’re not just building a fan page — you’re building a community.
I just designed a new banner for my Facebook, Google + and WordPress blog today — it’s a collage of photos of some of the conferences, festivals and events I’ve promoted with social media marketing. The audiences are now the real world manifestation of the online communities we create to promote an event. The social… Continue reading
Will synchronized global dance/meditation live streams soon surpass the Superbowl for global viewership?
On December 21, 2012, I had the opportunity to help coordinate one of the largest global synchronized moments in history — millions of people participating in a candlelight ceremony at dawn (5:11 am UT) to celebrate the Winter Solstice and the end of the Mayan Calendar. We succeeded in getting more than 20 million people… Continue reading
Facebook is a global network you can’t afford to ignore.
This map of Facebook friendships looks not surprisingly like a map of the Earth as seen from space at night. Are you utilizing this vast network of more than 1/3 of the most wired, affluent and educated people on the planet to promote your business, consulting practice, art form or cause? You should be. http://www.economist.com/blogs/dailychart/2010/12/data_visualisation_1?fsrc=scn%2Ffb%2Fwl%2Far%2Ffacebookfriends. Continue reading
Executive social media jobs exploding. (It’s not just for ninjas, gurus and interns anymore.)
2010 was the year of the uber-embarrassing social media blunder: Southwest Airlines threw celebrity Kevin Smith off a plane for being too fat to fly in one seat. Smith’s Tweets about the incident were not only widely read and hilarious, but a PR nightmare for the airline. The Gap changed their logo and the blogosphere errupted… Continue reading
Is Gravity spelled Danger to Facebook and Myspace?
Gravity could spell Danger to more than just Facebook, it could revolutionize, once more, what we think of as media, becoming a kind of virtual, unmoderated Talk Radio for issues and ideas.Goo Continue reading
A writer, content marketer, publicist and event promoter, I have been helping visionary entrepreneurs and event producers get the attention they deserve for over 30 years.
What can I do to help you shift your visibility to the next level?
- Stop telling me you’re going to fail! It’s time for the “consciousness” community to shift to an abundance mindset.
- Is your event affected by the non-committal “California Syndrome”?
- How to get 3,000 “likes” on your Facebook post.
- 10 Tips for Spring Cleaning Your Social Media
- 22 steps to double your website traffic and lead generation.