PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. It’s evolved into something much more powerful and effective. Social PR. I think that PR and social media are not … Continue reading PR is dead — long live social PR
The funny thing about social networking is…we often forget that it’s just a virtual party. It’s not about amassing tons of “fans” so you can have … Continue reading Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?
Unless you’ve been under a rock you know the @Twitter IPO is soaring into the stratosphere right now — “from the Moon to Mars” says the Mercury News. … Continue reading Why I’m not excited about the #Twitter IPO. (I’ll wait for @Pinterest.)
I just designed a new banner for my Facebook, Google + and WordPress blog today — it’s a collage of photos of some of the conferences, … Continue reading You’re not just building a fan page — you’re building a community.
On December 21, 2012, I had the opportunity to help coordinate one of the largest global synchronized moments in history — millions of people participating in a candlelight ceremony at dawn (5:11 am UT) to celebrate the Winter Solstice and … Continue reading Will synchronized global dance/meditation live streams soon surpass the Superbowl for global viewership?
This map of Facebook friendships looks not surprisingly like a map of the Earth as seen from space at night. Are you utilizing this vast network of more than 1/3 of the most wired, affluent and educated people on the planet to promote your business, consulting practice, art form or cause? You should be. http://www.economist.com/blogs/dailychart/2010/12/data_visualisation_1?fsrc=scn%2Ffb%2Fwl%2Far%2Ffacebookfriends. Continue reading Facebook is a global network you can’t afford to ignore.
2010 was the year of the uber-embarrassing social media blunder: Southwest Airlines threw celebrity Kevin Smith off a plane for being too fat to fly in one seat. Smith’s Tweets about the incident were not only widely read and hilarious, but a PR nightmare for the airline. The Gap changed their logo and the blogosphere errupted by ridiculing it with the “Crap” logo and the “Gag” logo. The BP oil spill was not only an environmental disaster, but an epic PR disaster that leaked uncontrollably throughout the Social Webs. A scathing Twitter spoof account, “BPGlobalPR” got ten times as many subscribers … Continue reading Executive social media jobs exploding. (It’s not just for ninjas, gurus and interns anymore.)
Gravity could spell Danger to more than just Facebook, it could revolutionize, once more, what we think of as media, becoming a kind of virtual, unmoderated Talk Radio for issues and ideas.Goo Continue reading Is Gravity spelled Danger to Facebook and Myspace?