PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. It’s evolved into something much more powerful and effective. Social PR. I think that PR and social media are not … Continue reading PR is dead — long live social PR
“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage to move in the opposite direction.” ― E.F. Schumacher, “Small is Beautiful.” When I was in … Continue reading It’s time to Zen your brand: The new Apple iWatch shrinks your social media content strategy.
The funny thing about social networking is…we often forget that it’s just a virtual party. It’s not about amassing tons of “fans” so you can have … Continue reading Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?
Originally posted on Visibility Shift:
Start the new year with a fresh new look for your personal brand. This down time between Christmas and the first… Continue reading 8 free (or cheap) ways to give your web branding a new look for the New Year
When it comes to marketing and promoting yourself or your business, think like a search engine. A search engine is all about the Law of Attraction. … Continue reading Personal branding: Think like a search engine. It’s all about attraction
Here are some ridiculous profiles and titles of people who did not make the cut and get to be one of my 2,200 connections on LinkedIn: … Continue reading Is your LinkedIn profile embarrassing?
If there is one thing I could ask all of my clients to do it’s this: Please focus your brand. I know, I know. We’re all wearing many hats now. Multiple revenue streams are one way people cope with the … Continue reading Will you please focus your personal brand?
Proactively seek out the free listings first. The ones that are selling ads will seek you out and beg you to spend. Personally, I would hire a competent social media/marketing consultant first and foremost before I paid for advertising. Continue reading 6 ways to determine which social sites are best for your business.