PR is dead — long live social PR

PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. It’s evolved into something much more powerful and effective. Social PR. I think that PR and social media are not separate anymore — and are in fact the same thing. I’ve seen social media evolveContinue reading “PR is dead — long live social PR”

It’s time to Zen your brand: The new Apple iWatch shrinks your social media content strategy.

“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage to move in the opposite direction.” ― E.F. Schumacher, “Small is Beautiful.” When I was in art school, my teacher, Mr. Nick used to constantly say: “Simple says more.”  That stuckContinue reading “It’s time to Zen your brand: The new Apple iWatch shrinks your social media content strategy.”

Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

The funny thing about social networking is…we often forget that it’s just a virtual party. It’s not about amassing tons of “fans” so you can have the biggest party — it’s about inviting the right people and serving tasty snacks and drinks. It’s about playful banter, music and laughter. You know what happens when youContinue reading “Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?”

8 free (or cheap) ways to give your web branding a new look for the New Year

Originally posted on Visibility Shift Communications:
Start the new year with a fresh new look for your personal brand. This down time between Christmas and the first week of the New Year is a perfect opportunity to give your personal branding a lift and start the New Year with a fresh image. Here are eight…

Personal branding: Think like a search engine. It’s all about attraction

When it comes to marketing and promoting yourself or your business, think like a search engine. A search engine is all about the Law of Attraction. It is about Pull not Push. Search engine marketing is about creating content with specific key words and waiting for it to be found by the exact people seekingContinue reading “Personal branding: Think like a search engine. It’s all about attraction”

Is your LinkedIn profile embarrassing?

Here are some ridiculous profiles and titles of people who did not make the cut and get to be one of my 2,200 connections on LinkedIn: Anyone who still hasn’t paid me yet. Your title and every word in your profile is written in lower case. Passport photo or driver’s license photo used as yourContinue reading “Is your LinkedIn profile embarrassing?”

Will you please focus your personal brand?

If there is one thing I could ask all of my clients to do it’s this: Please focus your brand. I know, I know. We’re all wearing many hats now. Multiple revenue streams are one way people cope with the challenge of today’s economy. We’re afraid to turn down business so we try to beContinue reading “Will you please focus your personal brand?”

6 ways to determine which social sites are best for your business.

Proactively seek out the free listings first. The ones that are selling ads will seek you out and beg you to spend. Personally, I would hire a competent social media/marketing consultant first and foremost before I paid for advertising.