Visibility Shift Blog

Is your event affected by the non-committal “California Syndrome”?

The "California Syndrome" as explained by Business and wealth coach JT Foxx. (JT is from Florida, and he's got a refreshing perspective on Californians. I was attending one of JT's seminars in Silicon Valley recently, and scribbled these notes.) Or: "Why everyone is so annoyingly non committal about committing to your event?" JT quips: "It's … Continue reading Is your event affected by the non-committal “California Syndrome”?

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How to get 3,000 “likes” on your Facebook post.

People ask me: "How can I get 3,000 people to "like" my #Facebook post? Well, it's very easy. Just create an engaging, visual post and pay $5 bucks for a boost! I always recommend that you first post your content "organically" (unpaid) and experiment to see what "sticks." Once you discover engaging content, then pay … Continue reading How to get 3,000 “likes” on your Facebook post.

10 Tips for Spring Cleaning Your Social Media

It's spring! Time to freshen up your social media and get organized. There is nothing that ruins a social media campaign faster than disorganized passwords and log ins! I swear 90% of my clients keep me waiting for days while they try to remember and find their passwords and log ins (or even remember which … Continue reading 10 Tips for Spring Cleaning Your Social Media

22 steps to double your website traffic and lead generation.

  Today I discovered my website traffic has quadrupled since December 2014 -- and soared to the top 1.5 million US websites according to Alexa. (The prior rank was in the top 3 million). The number of leads coming in per day are overwhelming me now -- and are from business in the US as … Continue reading 22 steps to double your website traffic and lead generation.

It’s not PR anymore — it’s Social PR. Your PR program and Social Media must be intertwined.

Social media is just a natural evolution of the tools we started doing PR with in the beginning of the computer revolution -- email and databases. Now instead of keeping your list in email and a database, your contacts are in Facebook, Twitter and LinkedIn. This should be brain dead obvious, but I still see … Continue reading It’s not PR anymore — it’s Social PR. Your PR program and Social Media must be intertwined.

This is the #1 reason why your event, workshop or concert fails — and how to fix it.

You are not producing an event -- you are creating a community. You are not "marketing" -- you are building relationships. When you shift from "selling tickets" to "building a tribe" you will see a huge shift in your success as an event producer, musician, workshop leader or conference producer. This will also make a huge difference if your business is a product or a service.

Please, please, please… keep your social media names, logins and passwords simple!

The worst thing that happens is when the former social media manager gets fired, is totally p#$$$%^ off and changes all the passwords and then refuses to hand them over. This can literally bring your business to its knees! And this happens a whole lot more than hacking.