Giselle Bisson

Giselle Bisson

Event promotion specialist – from high tech to high touch.

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  • Is your event affected by the non-committal “California Syndrome”?

    The “California Syndrome” as explained by Business and wealth coach JT Foxx. (JT is from Florida, and he’s got a refreshing perspective on Californians. I was attending one of JT’s seminars in Silicon Valley recently, and scribbled these notes.) Or: “Why everyone is so annoyingly non committal about committing to your event?” JT quips: “It’s […]

    Gisélle Bisson

    November 16, 2017
    social media
  • How to get 3,000 “likes” on your Facebook post.

    People ask me: "How can I get 3,000 people to "like" my #Facebook post? Well, it's very easy. Just create an engaging, visual post and pay $5 bucks for a boost! I always recommend that you first post your content "organically" (unpaid) and experiment to see what "sticks." Once you discover engaging content, then pay […]

    Gisélle Bisson

    August 4, 2017
    social media
  • 10 Tips for Spring Cleaning Your Social Media

    It’s spring! Time to freshen up your social media and get organized. There is nothing that ruins a social media campaign faster than disorganized passwords and log ins! I swear 90% of my clients keep me waiting for days while they try to remember and find their passwords and log ins (or even remember which […]

    Gisélle Bisson

    March 26, 2017
    Uncategorized
  • 22 steps to double your website traffic and lead generation.

    22 steps to double your website traffic and lead generation.

      Today I discovered my website traffic has quadrupled since December 2014 — and soared to the top 1.5 million US websites according to Alexa. (The prior rank was in the top 3 million). The number of leads coming in per day are overwhelming me now — and are from business in the US as […]

    Gisélle Bisson

    July 24, 2015
    blog, bootstrapping, branding, content marketing, internet, LinkedIn, make money blogging, marketing, newsletter, personal branding, search engine optimization, search rank, seo, shameless self promotion, Wordpress
  • It’s not PR anymore — it’s Social PR. Your PR program and Social Media must be intertwined.

    Social media is just a natural evolution of the tools we started doing PR with in the beginning of the computer revolution — email and databases. Now instead of keeping your list in email and a database, your contacts are in Facebook, Twitter and LinkedIn. This should be brain dead obvious, but I still see […]

    Gisélle Bisson

    March 26, 2015
    Uncategorized
  • This is the #1 reason why your event, workshop or concert fails — and how to fix it.

    You are not producing an event — you are creating a community. You are not “marketing” — you are building relationships. When you shift from “selling tickets” to “building a tribe” you will see a huge shift in your success as an event producer, musician, workshop leader or conference producer. This will also make a huge difference if your business is a product or a service.

    Gisélle Bisson

    February 6, 2015
    branding, community, conferences, content, content marketing, ecological, Facebook, fans, green business, LOHAS
    Advertising, branding, community, confference, constituencies, event marketing, festival, social media tact, tribes
  • Please, please, please… keep your social media names, logins and passwords simple!

    The worst thing that happens is when the former social media manager gets fired, is totally p#$$$%^ off and changes all the passwords and then refuses to hand them over. This can literally bring your business to its knees! And this happens a whole lot more than hacking.

    Gisélle Bisson

    February 4, 2015
    blog, branding, company name, content marketing, damage control, product name, social media, Wordpress
    can’t find my website, confusing, Facebook, facebook drama, hackers, passwords, privacy, security, social media
  • What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

    I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: “Is there any way you can find a shorter url?” My prospective client […]

    Gisélle Bisson

    December 13, 2014
    blog, bootstrapping, Facebook, personal branding, privacy, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, Twitter, viral, website
    finding a great name, product naming, url
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