Social media is a virtual party.  Is your fan page a backyard barbecue, a formal cocktail party, a corporate conference or a drum circle?

Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

The funny thing about social networking is…we often forget that it’s just a virtual party. It’s not about amassing tons of “fans” so you can have … Continue reading Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

You're not building a "fan page"  -- those are real people. Real human beings. Treat them like people, not like a target market.  This is the audience we built for Wisdom 2.0 Summit -- it is also the fan page community. Same thing.

You’re not just building a fan page — you’re building a community.

I just designed a new banner for my Facebook, Google + and WordPress blog today — it’s a collage of photos of some of the conferences, … Continue reading You’re not just building a fan page — you’re building a community.

What makes you influential on social media? (It’s not what you think.)

What makes you influential on social media? Just as in mainstream journalism, great content is key. Great headlines grab the reader. Posting frequently and regularly and being the first to break the news is key. And just as magazines have long known, pass along readership is key to great circulation. But the main thing that sets social media influencers apart (and sets social media apart from traditional “journalism”) is that they are followed by people who they themselves have strong networks. An influencer might reach only 1000 people — but those 1000 people also reach 1000 highly connected and active … Continue reading What makes you influential on social media? (It’s not what you think.)

Seven ways to get people to “like” your Facebook Fan Page. (It ain’t easy!)

Don’t limit your friend list to actual friends. Every person you meet is the key to your future! You never know when a contact will be valuable. I am constantly surprised and have often found that total strangers on my Facebook page who offer to “friend” me often become my most valuable business connections, or develop into true, real world friends. Continue reading Seven ways to get people to “like” your Facebook Fan Page. (It ain’t easy!)

The SOBcon…the think tank of the social web. (Could use a name change.)

Here’s a real branding blunder…the SOBcon. It means Successful and Outstanding Blogger. But I am reminded of a Sob Story or a Son of a B____. It’s coming up April 30 in Chicago, and you can get $250 off (not free?) if you blog about it. http://www.sobevent.com/ Continue reading The SOBcon…the think tank of the social web. (Could use a name change.)