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December 13, 2014

What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: “Is there any way you can find a shorter url?” My prospective client… Continue reading

blog, bootstrapping, Facebook, personal branding, privacy, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, Twitter, viral, website

finding a great name, product naming, url
June 26, 2014

Is Facebook fan page advertising useless?

This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was all a bunch of hooey. I was immediately suspicious that results from the Gallup survey were skewed by the print and TV media. Mainstream media are late to the… Continue reading

blog, citizen journalism, community, Facebook, fans, Google, PR Newswire, press release, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, viral, website, Wordpress

mass martket, personal branding, PR, search engine optimization, social media, viral marketing
April 11, 2013

Will synchronized global dance/meditation live streams soon surpass the Superbowl for global viewership?

On December 21, 2012, I had the opportunity to help coordinate one of the largest global synchronized moments in history — millions of people participating in a candlelight ceremony at dawn (5:11 am UT) to celebrate the Winter Solstice and the end of the Mayan Calendar. We succeeded in getting more than 20 million people… Continue reading

bootstrapping, citizen journalism, Facebook, many to many, renegade marketing, social media, viral, viral video

Academy Award, Chichen Itza, Earth Day, flash dance, Flash mob, global, Streaming media, Superbowl
February 14, 2013

6 Ways to Make Passive Income from Your Blog or Website

Yesterday I discovered a gold mine I had no idea I owned. A blog that I started in early days of blogging in 2004 is now ranked in the top 1,000,000 of all the sites on the Internet. While this is a wonderful surprise, I am also kicking myself. I could be making money, and… Continue reading

blog, bootstrapping, Facebook, make money blogging, personal branding, renegade marketing, Uncategorized, viral, website, Wordpress

affiliate program, Alexa, Alexa Internet, Amazon, Backlink, blog, blogging, Content (media), Google, Google Ad Words, make money, online advertising, PageRank, passive revenue, search rank, seo, social media, Uniform Resource Locator, wordpress
October 30, 2012

8 Sneaky Tricks to Work Around the New Restrictions in Facebook

It was fabulous back in the good old days before Facebook went public. But bit by bit, Facebook is becoming an increasingly less effective organizing tool. And this is very bad news for people like me who rely on it to promote… Continue reading

bootstrapping, Facebook, renegade marketing, shameless self promotion, social media, Uncategorized, viral
January 14, 2012

What makes you influential on social media? (It’s not what you think.)

What makes you influential on social media? Just as in mainstream journalism, great content is key. Great headlines grab the reader. Posting frequently and regularly and being the first to break the news is key. And just as magazines have long known, pass along readership is key to great circulation. But the main thing that… Continue reading

citizen journalism, damage control, Facebook, personal branding, public relations, renegade marketing, schmoozing, search engine optimization, seo, shameless self promotion, social media, social media hysteria, Twitter, Uncategorized, viral

haydn shaughnessy, influencer, mainstream journalism, quality network, traditional journalism, wildfire
February 9, 2011

7 lazy ways to shamelessly promote your blog and social media posts to get more traffic

1. Use “Share This” widgets to shamelessly self promote. Whether you’re using WordPress or any other blogging or web development tool, you can use the “Share This” widget on your website to quickly promote your posts . Just install the widget on your site and right after you file your post share it shamelessly!… Continue reading

blog, bootstrapping, citizen journalism, Digg, Facebook, flacks, newsletter, PR Newswire, press release, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, Twitter, viral, website, Wordpress

automation, Facebook, increase traffic, linkbacks, PR, search engine optimization, search rank, sem, seo, social media, social networking, Twitter, website search rank, word press
February 1, 2011

#Egypt: The First Twitter Revolution

In the 1980s, the Fall of the Berlin wall was attributed to television. In the 1990s, fax machines enabled the protests in Tianamen Square. But today, in Egypt, it’s a Twitter revolution. Internet social networking services like Twitter and Facebook have been the revolutionary tools of communications for protesters in Egypt. According to Al Jezzera,… Continue reading

blog, citizen journalism, Facebook, renegade marketing, social media, Twitter, Uncategorized, viral, viral video

#jan25, Egypt, revolution, Twitter Revolution, viral marketing, viral revolution

About Me

A writer, content marketer, publicist and event promoter, I have been helping visionary entrepreneurs and event producers get the attention they deserve for over 30 years.

What can I do to help you shift your visibility to the next level?

Giselle Bisson Visibility Shift

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