You are not producing an event — you are creating a community. You are not “marketing” — you are building relationships.
When you shift from “selling tickets” to “building a tribe” you will see a huge shift in your success as an event producer, musician, workshop leader or conference producer. This will also make a huge difference if your business is a product or a service.
PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. It’s evolved into something much more powerful and effective. Social PR. I think that PR and social media are not separate anymore — and are in fact the same thing. I’ve seen social media evolveContinue reading “PR is dead — long live social PR”