Four waves of technology infrastructure, humanized through radical narrative simplicity.

I have seen pretty much everything evolve, from landline phones to mobile phones, from black and white TV to color desktop video editing, from the birth of the PC, to the dawn of artificial intelligence and from manual transmission to autonomous vehicles.

I embrace change early and am excited about the future.

Human generated content is the new marketing flex in the AI era.

My focus as a storyteller and narrative architect is the hardest problem in the evolution of emerging technology: the story.

Since my first launch with HP — the color inkjet printer — I convinced skeptical audiences to believe in the future before it exists.

So far, launched 30 paradigm-shifting technology products – “firsts” that were totally unbelievable when they were new. To launch disruptive technology, I use narrative and early adopter influencers to build trust in systems people can’t envision yet.

I help investors, press and BETA customers have faith in the future long before it arrives.

Both visual and verbal, I trained in journalism and studied graphic design with legendary Paul Sinn, who later defined the simple “Silicon Valley Aesthetic” at Apple and Google.

As the first female Mentor at Founder Institute Silicon Valley, I have advised over 100 founders to position very early stage breakthrough technologies.

Early tech journalism.
A NASDAQ IPO.
Consumer hardware and software bestsellers.
Promoting festivals, films and massive online events.
C-level content marketing and social media for leaders.

Cybersecurity & enterprise

Intel Security · CyberMedia/McAfee · FileNet/IBM · Panda Antivirus · Iolo System Mechanic · Phoenix (BIOS) · Postini/Google · Enfish/Intel Capital

Measurable results at scale

System Mechanic: GTM growth to 33 million active paid users, no advertising.

First Aid: outsold everything but Microsoft Windows 95 itself, in a retail box. Mostly PR.

Purism Librem: $5M in preorders, the most successful crowdfunded PC in history — we changed the narrative about privacy, and Apple was forced to respond. Social media, PR and $6 Facebook ads.

Recent work — AI, intelligent systems:

Now I simplify complex frontier systems — including AI, cybersecurity, autonomous vehicles, robotics, semiconductors, and space technology.

Ceres Robotics (NASA/SpaceX AI partner)
Orion Labs (AI wearable voice devices, 2,000+ enterprise customers)
EVShare (Singularity/NASA affiliated AI autonomous transit, raised $9M)
42 Ride (Claude API-based AI ridesharing, seed stage, stealth)

Decades of launching antivirus gave me a working understanding of pattern recognition — the foundation of modern AI. I apply that to simplify how advanced systems are understood, positioned, and adopted — customer benefit is first.

Through the eras, the pattern is always the same:

Marketing is a contest for attention.

The winner tells the best story.

PUBLISHED ARTICLES BY GISELLE BISSON

The End of Burning Man

The End of Burning Man

Metro: https://www.metrosiliconvalley.com/author/ggigibisson/

Burning Man’s Startup Culture

http://www.metroactive.com/features/25-Years-of-Burning-Man-Startup-Culture-Silicon-Valley.html

https://www.metrosiliconvalley.com/author/ggigibisson/

Rite of Summer

Apple Today

https://www.metrosiliconvalley.com/papers/metro/10.05.95/10years5-9540.html

MacWeek

https://scholarship.law.unc.edu/cgi/viewcontent.cgi?referer=https%253A%252F%252Fscholarship.law.unc.edu%252Fcgi%252Fviewcontent.cgi%253Freferer%253D%2526httpsredir%253D1%2526article%253D1536%2526context%253Dncilj&&httpsredir=1&&article=1536&&context=ncilj&&sei-redir=1#search=%22https%3A%2F%2Fscholarship.law.unc.edu%2Fcgi%2Fviewcontent.cgi%3Freferer%3D%22

Tech mate

https://www.chessprogramming.org/TechMate

MacWeek

https://archive.org/stream/MacWEEKV07N24/MacWEEK_V07N24_djvu.txt

This is history

Click to access viewcontent.cgi

Computer Closet

http://www.computercloset.org/atari800XL.htm

Inside the National Weather Service

https://archive.org/details/1986-09-

Lunar Lander

https://www.atarimagazines.com/v4n11/LunarLander.html

Using ST in IBM World

https://www.atarimagazines.com/index/?issue=startv2n6

BAAUG

https://www.atarimagazines.com/v5n4/BAAUGSpeaksOut.html

Early Sattelites

https://www.atarimagazines.com/v4n7/radioataricalling.php

PCWorld London

https://archive.org/details/1986-01-anticmagazine

Neil Harris Interview

https://www.atarimagazines.com/v5n10/ataribulletinboard.php

COLR Object Editor

https://www.atarimagazines.com/v4n7/colrobjecteditor.php

Practical Applications

https://archive.org/details/1986-03-anticmagazine

Haley’s Comet

https://www.atarimagazines.com/v4n6/comet.html

Consumer Electronics Show

https://www.atarimagazines.com/v4n10/anticonline.php

Lemonade

https://www.atarimagazines.com/v4n6/lemonade.php

PRESS COVERAGE ABOUT GISELLE

New York Times

https://www.nytimes.com/2000/04/10/business/compressed-data-celebrating-a-new-company-with-some-accidental-spam.html

Wall Street Journal

https://www.wsj.com/articles/companies-are-desperately-seeking-storytellers-7b79f54e

Bustle

https://www.bustle.com/p/how-to-build-your-personal-brand-on-twitter-according-to-experts-2463675

Dr. Future Radio Show

https://www.drfutureshow.com/drfutureblog/interview-transpo-visionary-engineer-bruce-mchenry-on-transf.html

Special Thanks “Your Symphony of Selves, by Jordan Gruber

https://www.everand.com/book/469185542/Your-Symphony-of-Selves-Discover-and-Understand-More-of-Who-We-Are

Special Thanks, “The Profile, IMDB

https://www.imdb.com/title/

Indybay

https://www.indybay.org/search/search_results.php?page_number=158&search=beach%20impeach&include_events=1&include_posts=1&include_attachments=0&include_blurbs=0&include_comments=0&media_type_grouping_id=0&topic_id=0&region_id=0&page_id=0&search_date_type=&date_range_start_day=0&date_range_start_month=0&date_range_start_year=0&date_range_end_day=0&date_range_end_month=0&date_range_end_year=0&parent_item_id=0&news_item_status_restriction=690690&page_size=20

Atari Podcast Interview with Gigi Bisson

https://ataripodcast.libsyn.com/antic-interview-223-gigi-bisson-antic-magazine

Slated

https://www.slated.com/people/28340

Wall Street Journal

https://www.wsj.com/articles/SB111715689464744778

Responsible

Founder Institute Silicon Valley Summer Virtual 2021 Launches 19 New Tech Companies

Linux Insider

https://www.linuxinsider.com/story/purisms-librem-13-linux-laptop-is-sleek-private-and-secure-82722.html

US Policyholders

8 Ways to Help after a House Fire

Cecilia Yu

Blog Policy/Statistics and Chaos theory 🙂

PRESENTATIONS BY GISELLE BISSON

Most of my executive presentations are confidential or proprietary. These are public presentations.

Telling Your Business Story

https://www.haikudeck.com/presentations/giselle.bisson

Long version:

https://haikudeck.com/copy-of-telling-your-business-story–business-presentation-c66b5a8035#slide8

Bootstrapped PR for Startups

https://www.haikudeck.com/presentations/Giselle.Bisson.1

Featured on Haiku Deck

https://www.haikudeck.com/gallery/featured

What is influencer marketing?

Meadowbrook Farm Permaculture Ecovillage

https://www.slideshare.net/slideshow/meadowbrook-slides/7050897

WIKIPEDIA CITATIONS

Gigi Bisson

https://en.wikipedia.org/wiki/Antic_Software

Joyce Hakansson’s Fantasy Factory https://archive.org/details/1986-02-anticmagazine/page/33/mode/1up

Start Magazine https://www.atarimagazines.com/index/?issue=startv1n3

Getting Down to Business

https://www.atarimagazines.com/startv2n6/gettingdowntobusiness.html

Classic Computer Museum Archive https://www.atarimagazines.com/v4n11/atariatwork.php

https://www.atarimagazines.com/index/index.php?author=Gigi+Bisson&mag=start

Antic Then and Now

https://archive.org/details/1986-05-anticmagazine/Antic_Vol_5-01_1986-05_Fourth_Anniversary_Issue?view=theater#page/n15/mode/2up/search/raider

Antic Vol. 5 No. 6 – October 1986 – Hard Disks for Atari

Atari Still Makes the Grade Going strong in the classroom by Gigi Bisson

Antic Vol. 5 No. 10 – February 1987 – Word Processing

Communications Atari’s Bulletin Board 5 STs With Hard Disks, 12,000 Monthly Calls

Atari age (first web page)

https://forums.atariage.com/topic/35403-skyfox-q/

Going Online

https://www.atarimagazines.com/v5n4/GoingOnline.html

https://archive.org/details/1986-06-anticmagazine

West Coast Computer Faire

Click to access atari-acec-1986-05-May.pdf

Life

https://www.atarimagazines.com/v4n12/Life.html

Restaurant Point of Sale

https://cstn.blob.core.windows.net/best-pos-systems-1v/restaurant-point-of-sale-systems.html

Ultimate Pop Culture

https://ultimatepopculture.fandom.com/wiki/Touchscreen

The Dot Eaters

https://thedoteaters.com/?bitstory=console%2Fthe-great-video-game-crash&page=3

Basic Income

16th International Basic Income Week September 18th-24th, 2023

Lunar Lander

GOTO MOON: Mondlandesimulationen als Computerspiele – Einblick und Eingriff ins Software-Archiv

Atari Mania

Click to access 1985-08%20DAL-ACE.pdf

Press Releases and White Papers

Purism Ships First Privacy Respecting Notebook

https://www.prweb.com/releases/purism_ships_librem_13_first_privacy_respecting_notebook_computer/prweb13024148.htm

https://www.prweb.com/releases/purism_librem_privacy_respecting_computers_raise_797_000_to_date_now_among_top_3_crowdfunded_pcs_in_history/prweb12981800.htm

WAP Is Everywhere at GSM Congress

https://www.wapforum.org/new/WAP_Deployment_Fact_Sheet_022000.doc

Cybermedia IPO

https://www.encyclopedia.com/books/politics-and-business-magazines/cybermedia-inc

Funding Universe

https://www.fundinguniverse.com/company-histories/cybermedia-inc-history/

Storytelling performance

https://tellitontuesday.org/index.php/category/workshop

April 15, 2008

The Next Step Show with Daniel Kottke

Source:%20Google%20Docs