- I have seen pretty much everything evolve, from landline phones to mobile phones, from black and white TV to color desktop video editing, from the birth of the PC, to the dawn of artificial intelligence and from manual transmission to autonomous vehicles.
- I embrace change early and am excited about the future.
- Human generated content is the new marketing flex in the AI era. My focus as a storyteller and narrative architect is the hardest problem in the evolution of emerging technology: the story.
- Since my first launch with HP — the color inkjet printer — I convinced skeptical audiences to believe in the future before it exists.
- So far, launched 30 paradigm-shifting technology products – “firsts” that were totally unbelievable when they were new.
- To launch disruptive technology, I use narrative and early adopter influencers to build trust in systems people can’t envision yet.
- I help investors, press and BETA customers have faith in the future long before it arrives.
- Now I simplify complex frontier systems — including AI, cybersecurity, autonomous vehicles, robotics, semiconductors, and space technology.
- Both visual and verbal, I trained in journalism and studied graphic design with legendary Paul Sinn, who later defined the simple “Silicon Valley Aesthetic” at Apple and Google.
- As the first female Mentor at Founder Institute Silicon Valley, I have advised over 100 founders to position very early stage breakthrough technologies.
- Early tech journalism.
- A NASDAQ IPO.
- Consumer hardware and software bestsellers.
- Promoting festivals, films and massive online events.
- C-level content marketing and social media for leaders.
- Cybersecurity & enterprise
- Intel Security · CyberMedia/McAfee · FileNet/IBM · Panda Antivirus · Iolo System Mechanic · Phoenix (BIOS) · Postini/Google · Enfish/Intel Capital
- Measurable results at scale
- System Mechanic: GTM growth to 33 million active paid users, no advertising.
- First Aid: outsold everything but Microsoft Windows 95 itself, in a retail box. Mostly PR.
- Purism Librem: $5M in preorders, the most successful crowdfunded PC in history — we changed the narrative about privacy, and Apple was forced to respond. Social media, PR and $6 Facebook ads.
- Recent work — AI, intelligent systems:
- ∙ Ceres Robotics (NASA/SpaceX AI partner)
- ∙ Orion Labs (AI wearable voice devices, 2,000+ enterprise customers)
- ∙ EVShare (Singularity/NASA affiliated AI autonomous transit, raised $9M)
- ∙ 42 Ride (Claude API-based AI ridesharing, seed stage, stealth)
- Decades of launching antivirus gave me a working understanding of pattern recognition — the foundation of modern AI.
- I apply that to simplify how advanced systems are understood, positioned, and adopted — customer benefit is first.
- Through the eras, the pattern is always the same:
- Marketing is a contest for attention.
- The winner tells the best story.
- Articles
- Links:
- Wikipedia:
- Gigi Bisson, Joyce Hakansson’s Fantasy Factory https://archive.org/details/1986-02-anticmagazine/page/33/mode/1up
- Start Magazine https://www.atarimagazines.com/index/?issue=startv1n3
- Atari Podcast Interview with Gigi Bisson
- Gigi Bisson Classic Computer Museum Archive https://www.atarimagazines.com/v4n11/atariatwork.php
- Gigi Bisson: Antic Then and Now
- Antic Vol. 5 No. 6 – October 1986 – Hard Disks for Atari
- Atari Still Makes the Grade Going strong in the classroom by Gigi Bisson
- Antic Vol. 5 No. 10 – February 1987 – Word Processing
- Communications Atari’s Bulletin Board 5 STs With Hard Disks, 12,000 Monthly Calls
Visibility Shift by Giselle Bisson 