10 Tips for Spring Cleaning Your Social Media

It's spring! Time to freshen up your social media and get organized. There is nothing that ruins a social media campaign faster than disorganized passwords and log ins! I swear 90% of my clients keep me waiting for days while they try to remember and find their passwords and log ins (or even remember which … Continue reading 10 Tips for Spring Cleaning Your Social Media

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It’s not PR anymore — it’s Social PR. Your PR program and Social Media must be intertwined.

Social media is just a natural evolution of the tools we started doing PR with in the beginning of the computer revolution -- email and databases. Now instead of keeping your list in email and a database, your contacts are in Facebook, Twitter and LinkedIn. This should be brain dead obvious, but I still see … Continue reading It’s not PR anymore — it’s Social PR. Your PR program and Social Media must be intertwined.

Holacracy and Facebook — are we creating a global brain?

Holacracy and Facebook — are we creating a global brain?

Visibility Shift Communications

For three weeks this summer, I was totally off the grid and more or less out of touch while immersed in a permaculture workshop near Mt. Shasta. Permaculture, which literally means “permanent agriculture”, is a systems design theory that can be applied to sustainable agriculture, architecture and community design.

While it started 40 years ago in Australia, permaculture is just now starting to hit a “tipping point” and emerge into mainstream media consciouness. (As it did recently when an actress Ellen Page talked about her permaculture workshop on the Ellen De Generes show.)

Our workshop, produced by Living Mandala, focused on teaching the fundamentals of permaculture in the context of training future leaders of intergenerational ecovillages and intentional communities, so we learned about new systems of organizational management.

As we sat in a beautiful outdoor classroom in the forest, organizational management coach and “evolutionary strategist” Shiloh Boss…

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Social media is a lot more than “just posting” stuff.

It is so frustrating when clients say: "But all you did was post on Facebook." Social media posting is not "just posting". It's work. It involves writing, fact-checking, content creation, branding, strategy, graphic design, editing, headline writing, proof reading. It is journalism, marketing, advertising, PR, customer service and branding rolled into one. It is the … Continue reading Social media is a lot more than “just posting” stuff.

Personal branding: Think like a search engine. It’s all about attraction

When it comes to marketing and promoting yourself or your business, think like a search engine. A search engine is all about the Law of Attraction. It is about Pull not Push. Search engine marketing is about creating content with specific key words and waiting for it to be found by the exact people seeking … Continue reading Personal branding: Think like a search engine. It’s all about attraction

Social media marketing isn’t free — you get what you pay for

I get at least one inquiry per day from someone begging me to help launch their product, their festival, their conference, fix their online reputation or get them better SEO results for their site. But 9 times out of 10 people somehow think that because Facebook is free, getting someone to post for you is … Continue reading Social media marketing isn’t free — you get what you pay for