The worst thing that happens is when the former social media manager gets fired, is totally p#$$$%^ off and changes all the passwords and then refuses to hand them over. This can literally bring your business to its knees! And this happens a whole lot more than hacking.
Pinterest is uber viral — because each and every one of those “seeds” it sends out, in the form of a pin, will link back to your website — forever — no matter where it lands.
By creating your own “news” in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get “real news” too — articles in credible blogs, newspapers, magazines, radio and TV coverage.
PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. … More
“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and … More
This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by … More
The funny thing about social networking is…we often forget that it’s just a virtual party. It’s not about amassing tons … More
Advertising is the awareness you pay for. And PR is the awareness you pray for. Today, “PR” includes social media … More