The worst thing that happens is when the former social media manager gets fired, is totally p#$$$%^ off and changes all the passwords and then refuses to hand them over. This can literally bring your business to its knees! And this happens a whole lot more than hacking.
Pinterest is uber viral -- because each and every one of those "seeds" it sends out, in the form of a pin, will link back to your website -- forever -- no matter where it lands.
By creating your own "news" in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get "real news" too -- articles in credible blogs, newspapers, magazines, radio and TV coverage.
PR is dead. Did you hear me? The career I've been in for 18 years -- dead. Over. Toast. Done. It's evolved into something much more powerful and effective. Social PR. I think that PR and social media are not separate anymore -- and are in fact the same thing. I've seen social media evolve … Continue reading PR is dead — long live social PR
“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage to move in the opposite direction.” ― E.F. Schumacher, "Small is Beautiful." When I was in art school, my teacher, Mr. Nick used to constantly say: "Simple says more." That stuck … Continue reading It’s time to Zen your brand: The new Apple iWatch shrinks your social media content strategy.
This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was all a bunch of hooey. I was immediately suspicious that results from the Gallup survey were skewed by the print and TV media. Mainstream media are late to the … Continue reading Is Facebook fan page advertising useless?
The funny thing about social networking is...we often forget that it's just a virtual party. It's not about amassing tons of "fans" so you can have the biggest party -- it's about inviting the right people and serving tasty snacks and drinks. It's about playful banter, music and laughter. You know what happens when you … Continue reading Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?
Advertising is the awareness you pay for. And PR is the awareness you pray for. Today, "PR" includes social media and "content marketing" -- and that means "the visual stuff with words on it." But to make people aware of your content, they need to be able to find it in Google. And this is … Continue reading 15 free tips to boost your “organic” SEO and get more traffic for your website in the new year.