Is Facebook fan page advertising useless?

This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was all a bunch of hooey. I was immediately suspicious that results from the Gallup survey were skewed by the print and TV media. Mainstream media are late to theContinue reading “Is Facebook fan page advertising useless?”

Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

The funny thing about social networking is…we often forget that it’s just a virtual party. It’s not about amassing tons of “fans” so you can have the biggest party — it’s about inviting the right people and serving tasty snacks and drinks. It’s about playful banter, music and laughter. You know what happens when youContinue reading “Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?”

8 free (or cheap) ways to give your web branding a new look for the New Year

Originally posted on Visibility Shift Communications:
Start the new year with a fresh new look for your personal brand. This down time between Christmas and the first week of the New Year is a perfect opportunity to give your personal branding a lift and start the New Year with a fresh image. Here are eight…

Personal branding: Think like a search engine. It’s all about attraction

When it comes to marketing and promoting yourself or your business, think like a search engine. A search engine is all about the Law of Attraction. It is about Pull not Push. Search engine marketing is about creating content with specific key words and waiting for it to be found by the exact people seekingContinue reading “Personal branding: Think like a search engine. It’s all about attraction”

Is your LinkedIn profile embarrassing?

Here are some ridiculous profiles and titles of people who did not make the cut and get to be one of my 2,200 connections on LinkedIn: Anyone who still hasn’t paid me yet. Your title and every word in your profile is written in lower case. Passport photo or driver’s license photo used as yourContinue reading “Is your LinkedIn profile embarrassing?”

8 free (or cheap) ways to give your web branding a new look for the New Year

This down time between Christmas and the first week of the New Year is a perfect opportunity to give your personal branding a lift and start the New Year with a fresh image. Here are eight ways you can use free templates and other inexpensive tools available on the web to give your business orContinue reading “8 free (or cheap) ways to give your web branding a new look for the New Year”