People ask me: "How can I get 3,000 people to "like" my #Facebook post?
Well, it's very easy. Just create an engaging, visual post and pay $5 bucks for a boost!
I always recommend that you first post your content "organically" (unpaid) and experiment to see what "sticks." Once you discover engaging content, then pay to boost, or turn it into an ad.
Make sure your demographics in the boost are very targeted and appropriate to your content and audience.
This way, you can reach 4x as many followers as you actually have. This also usually doubles your organic reach too, and attracts new fans.
Here's an example that worked pretty well for my client Purism, a PC maker. As you can see, by both sharing the post to groups and tagging specific recipients, as well as paid hosting to hyper-targeted demographics, I got a huge number of "likes."
These likes build valuable "social proof" for your brand. Many brands will boost every post in this manner, creating the image of extreme popularity with customers. It works! That's why Facebook generates more income per employee than Google!
I am a storyteller.
I am a bridge between the worlds of high tech and high touch.
The main communities I build are between thought leaders in Technology, Entertainment and Sustainability. (Kind of like a TED conference.)
These are the early adopters, risk takers and super connected connecters who can set your ideas on fire!
As a veteran Silicon Valley tech PR executive and product launch visibility expert, I have launched more than 30 paradigm-shifting products and consumer technology companies in my career — products that changed your life and are used by tens of millions of consumers.
I was on the teams that introduced major innovations we now take for granted — like email, video editing, ink jet printers and mobile devices.
I’ve promoted products that reached 5 million to 40 million customers — paying customers, not eyeballs. We did this almost 100% with free PR and social media — not paid advertising.
Increasingly all business must be social, sustainable, sharable and conscious.
And I believe social media is the catalyst of this conscious convergence and shift.
I’ve learned that it’s not just about “content” or “engagement” — it’s about creating authentic communities around an event that share your news and spread the word for you.
I combine social media with press relations, speaking engagements, events, social ads, email lists and street teams to generate waves of awareness that catapult your launch and sustain it.
Move forward, into the future. I can help you make a Visibility Shift.
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