What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: "Is there any way you can find a shorter url?" My prospective client … Continue reading What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

The funny thing about social networking is...we often forget that it's just a virtual party. It's not about amassing tons of "fans" so you can have the biggest party -- it's about inviting the right people and serving tasty snacks and drinks. It's about playful banter, music and laughter. You know what happens when you … Continue reading Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

15 free tips to boost your “organic” SEO and get more traffic for your website in the new year.

Advertising is the awareness you pay for. And PR is the awareness you pray for. Today, "PR" includes social media and "content marketing" -- and that means "the visual stuff with words on it."  But to make people aware of your content, they need to be able to find it in Google. And this is … Continue reading 15 free tips to boost your “organic” SEO and get more traffic for your website in the new year.

Why I’m not excited about the #Twitter IPO. (I’ll wait for @Pinterest.)

Unless you've been under a rock you know the @Twitter IPO is soaring into the stratosphere right now -- "from the Moon to Mars" says the Mercury News. Yes, Twitter has triple digit growth -- but no profit. Just like the good old days of the 1990s dot com boom. It is very exciting for to watch the … Continue reading Why I’m not excited about the #Twitter IPO. (I’ll wait for @Pinterest.)

You’re not just building a fan page — you’re building a community.

I just designed a new banner for my Facebook, Google + and WordPress blog today -- it's a collage of photos of some of the conferences, festivals and events I've promoted with social media marketing. The audiences are now the real world manifestation of the online communities we create to promote an event. The social … Continue reading You’re not just building a fan page — you’re building a community.

With social media, you’re making the news, and telling your own story

Everyone loves it when they make the "news" and the local paper writes about their business. Now, with Facebook, You Tube, Twitter and other online communities, or your blog, you’re making the news  and telling your own story. And your fans and customers respond in a conversation. I call it “Social PR.” Instead of filtering … Continue reading With social media, you’re making the news, and telling your own story