What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: “Is there any way you can find a shorter url?” My prospective client hemmed and hawed about how attached he was to his ridiculously long company name. There’s a reason why Google and Yahoo succeeded — and a host of other earlier search engine contenders like NorthernLights and AltaVista bombed. There’s a reason why YouTube won the video … Continue reading What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

pr is dead social pr

PR is dead — long live social PR

PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. It’s evolved into something much more powerful and effective. Social PR. I think that PR and social media are not … Continue reading PR is dead — long live social PR

Social media is a virtual party.  Is your fan page a backyard barbecue, a formal cocktail party, a corporate conference or a drum circle?

Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

The funny thing about social networking is…we often forget that it’s just a virtual party. It’s not about amassing tons of “fans” so you can have … Continue reading Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

SEO? It's all about storytelling. Today people discover you through your stories. Make yours worth sharing.

15 free tips to boost your “organic” SEO and get more traffic for your website in the new year.

Advertising is the awareness you pay for. And PR is the awareness you pray for. Today, “PR” includes social media and “content marketing” — and that … Continue reading 15 free tips to boost your “organic” SEO and get more traffic for your website in the new year.

You're not building a "fan page"  -- those are real people. Real human beings. Treat them like people, not like a target market.  This is the audience we built for Wisdom 2.0 Summit -- it is also the fan page community. Same thing.

You’re not just building a fan page — you’re building a community.

I just designed a new banner for my Facebook, Google + and WordPress blog today — it’s a collage of photos of some of the conferences, … Continue reading You’re not just building a fan page — you’re building a community.

folded-newspaper1

With social media, you’re making the news, and telling your own story

Everyone loves it when they make the “news” and the local paper writes about their business. Now, with Facebook, You Tube, Twitter and other online communities, or your blog, you’re making the news  and telling your own story. And your … Continue reading With social media, you’re making the news, and telling your own story

What makes you influential on social media? (It’s not what you think.)

What makes you influential on social media? Just as in mainstream journalism, great content is key. Great headlines grab the reader. Posting frequently and regularly and being the first to break the news is key. And just as magazines have long known, pass along readership is key to great circulation. But the main thing that sets social media influencers apart (and sets social media apart from traditional “journalism”) is that they are followed by people who they themselves have strong networks. An influencer might reach only 1000 people — but those 1000 people also reach 1000 highly connected and active … Continue reading What makes you influential on social media? (It’s not what you think.)