Today I discovered my website traffic has quadrupled since December 2014 — and soared to the top 1.5 million US websites according to Alexa. (The prior rank was in the top 3 million). The number of leads coming in per day are overwhelming me now — and are from business in the US asContinue reading “22 steps to double your website traffic and lead generation.”
I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: “Is there any way you can find a shorter url?” My prospective clientContinue reading “What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.”
Pinterest is uber viral — because each and every one of those “seeds” it sends out, in the form of a pin, will link back to your website — forever — no matter where it lands.
This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was all a bunch of hooey. I was immediately suspicious that results from the Gallup survey were skewed by the print and TV media. Mainstream media are late to theContinue reading “Is Facebook fan page advertising useless?”
It’s that time again — Spring Cleaning time. Have you updated your LinkedIn profile lately?
How did your website do in 2013? I am stunned to discover that even though I mostly ignored mine, my Alexa rank soared by 15,966,175%! – this personal blog,Visibility Shift, is now in the top 3 million sites in the world! How did this happen? In this post, I dissect and analyze everything I did — there areContinue reading “How to drive more traffic from Google to your website.”
Here are some ridiculous profiles and titles of people who did not make the cut and get to be one of my 2,200 connections on LinkedIn: Anyone who still hasn’t paid me yet. Your title and every word in your profile is written in lower case. Passport photo or driver’s license photo used as yourContinue reading “Is your LinkedIn profile embarrassing?”
It was fabulous back in the good old days before Facebook went public. But bit by bit, Facebook is becoming an increasingly less effective organizing tool. And this is very bad news for people like me who rely on it to promoteContinue reading “8 Sneaky Tricks to Work Around the New Restrictions in Facebook”