Ever since Facebook had an IPO
, they have been looking for every possible avenue to squeeze a buck out of the 2 billion users of this “free” service.
So how do you work around these obstacles?
Here are my tricks:
1. Keep multiple pages.
I have multiple Facebook identities. While this is technically against Facebook’s rules, it gives you the ability to log out
and log in to different profiles when inviting fans to an Event or loading up a client’s page with new friends. This keeps you from appearing to be a spammer. It doesn’t solve the problem of posts only reaching 15% of your friends, but if you have five pages, and post the same post to all five, you are at least increasing your edge rank by cross posting from one page to the next.
2. Use multiple administrators
By having several administrators on your page, you also get more reach from the posts. Make sure the admins all spread posts to their personal pages as well, which will help increase the virality of your posts and make sure they get seen by more than 15% of your fans.
3. Post more frequently.
Once a day is not enough. I recommend 3-5 times a day, at intervals that coincide with peak usage times — first thing in the morning, lunch time, after dinner, Saturday and Sunday mornings, late at night to catch those insomniacs and during snowstorms and other times when people are inside and online. By posting five times, and repeating your posts, you increase the chance that all of your network will see your posts.
4. “Like” as many posts and pages as possible.
This triggers Facebook’s algorithms to bring friends into your feed more frequently.
5. Share your posts into your friend’s and employee’s pages — or cross post them into groups. Or cross-syndicate your posts via WordPress.
This helps build your reach and restore the statistics you used to get before without taking this extra step.
6. Start using Google+, Twitter, YouTube, Instagram, Tumblr, Pinterest and other social tools.
Sorry, Facebook, but your short sighted greed is probably responsible for the surge in growth of other social networks
7. Use the “Facebook invite all friends” code.
There are dozens of workarounds that enable you to invite all of your friends into an event invitation or page without tediously clicking on each friend’s profile. There is a snippet of HTML code
and instructions on this workaround
lurking on the Internet.
8. Use Friend pages instead of Fan pages.
If you are a musician, author, band, filmmaker, consultant, workshop leader, etc. build your following using a regular page and avoid using Fan pages because your personal page has better reach. For the time being, you can have up to 4,999 friends in a personal page
before Facebook forces you to start a Fan page. Many musicians and public figures I know are building multiple personal pages and avoiding Fan pages and have two personal pages instead.
Do you have any tips and tricks to work around the new restrictions in Facebook? If so, please let me know.