Social media is a virtual party.  Is your fan page a backyard barbecue, a formal cocktail party, a corporate conference or a drum circle?

Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

The funny thing about social networking is…we often forget that it’s just a virtual party. It’s not about amassing tons of “fans” so you can have … Continue reading Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

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With social media, you’re making the news, and telling your own story

Everyone loves it when they make the “news” and the local paper writes about their business. Now, with Facebook, You Tube, Twitter and other online communities, or your blog, you’re making the news  and telling your own story. And your … Continue reading With social media, you’re making the news, and telling your own story

7 lazy ways to shamelessly promote your blog and social media posts to get more traffic

  1. Use “Share This” widgets to shamelessly self promote. Whether you’re using WordPress or any other blogging or web development tool, you can use the “Share This” widget on your website to quickly promote your posts .  Just install the widget on your site and right after you file your post share it shamelessly! Take an hour and share your story with every possible site out there–especially Digg and StumbleUpon. The more you share, the more links you are generating back to your site — and the more traffic you’ll get. 2. Use the “Publicize This” feature in Wordpress. Yesterday WordPress … Continue reading 7 lazy ways to shamelessly promote your blog and social media posts to get more traffic

Seven lame, business-killing excuses for not having a social media presence.

This article was selected as 1 of 1 million WordPress posts to be on Freshly Pressed where it created a momentary sensation and 15 minutes of social media fame for me. It’s two years old now, and clients are still making excuses so I am running it first to remind you all that it’s about time started on this Facebook thing. 1. You’re too busy. I don’t think social media is optional anymore. A professional presence in social media is now a marketing necessity, like a business card or a website. You can’t afford not to have a social media … Continue reading Seven lame, business-killing excuses for not having a social media presence.

Seven ways to get people to “like” your Facebook Fan Page. (It ain’t easy!)

Don’t limit your friend list to actual friends. Every person you meet is the key to your future! You never know when a contact will be valuable. I am constantly surprised and have often found that total strangers on my Facebook page who offer to “friend” me often become my most valuable business connections, or develop into true, real world friends. Continue reading Seven ways to get people to “like” your Facebook Fan Page. (It ain’t easy!)