You are not producing an event -- you are creating a community. You are not "marketing" -- you are building relationships. When you shift from "selling tickets" to "building a tribe" you will see a huge shift in your success as an event producer, musician, workshop leader or conference producer. This will also make a huge difference if your business is a product or a service.
I took the plunge into video shooting and editing with Animoto and a Canon DSLR camera. Here's my experience and how you can get professional caliber video for your business on a shoestring.
The funny thing about social networking is...we often forget that it's just a virtual party. It's not about amassing tons of "fans" so you can have the biggest party -- it's about inviting the right people and serving tasty snacks and drinks. It's about playful banter, music and laughter. You know what happens when you … Continue reading Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?
I just designed a new banner for my Facebook, Google + and WordPress blog today -- it's a collage of photos of some of the conferences, festivals and events I've promoted with social media marketing. The audiences are now the real world manifestation of the online communities we create to promote an event. The social … Continue reading You’re not just building a fan page — you’re building a community.