social media

March 3, 2023

Stop telling me you’re going to fail! It’s time for the “consciousness” community to shift to an abundance mindset.

The poverty mindset of the transformational and sustainability community must shift if we are to generate any changes in a world that desperately needs change. I don’t want to hear your paranoia that your green business won’t succeed, or your fears that your conscious event will lose money. Last Summer, I brought a mainstream businessman… Continue reading

social media
November 16, 2017

Is your event affected by the non-committal “California Syndrome”?

The “California Syndrome” as explained by Business and wealth coach JT Foxx. (JT is from Florida, and he’s got a refreshing perspective on Californians. I was attending one of JT’s seminars in Silicon Valley recently, and scribbled these notes.) Or: “Why everyone is so annoyingly non committal about committing to your event?” JT quips: “It’s… Continue reading

social media
August 4, 2017

How to get 3,000 “likes” on your Facebook post.

People ask me: "How can I get 3,000 people to "like" my #Facebook post? Well, it's very easy. Just create an engaging, visual post and pay $5 bucks for a boost! I always recommend that you first post your content "organically" (unpaid) and experiment to see what "sticks." Once you discover engaging content, then pay… Continue reading

social media
February 4, 2015

Please, please, please… keep your social media names, logins and passwords simple!

The worst thing that happens is when the former social media manager gets fired, is totally p#$$$%^ off and changes all the passwords and then refuses to hand them over. This can literally bring your business to its knees! And this happens a whole lot more than hacking. Continue reading

blog, branding, company name, content marketing, damage control, product name, social media, Wordpress

can’t find my website, confusing, Facebook, facebook drama, hackers, passwords, privacy, security, social media
December 13, 2014

What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: “Is there any way you can find a shorter url?” My prospective client… Continue reading

blog, bootstrapping, Facebook, personal branding, privacy, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, Twitter, viral, website

finding a great name, product naming, url
December 3, 2014

Pinterest is the marketing bargain of the century — free.

Pinterest is uber viral — because each and every one of those “seeds” it sends out, in the form of a pin, will link back to your website — forever — no matter where it lands. Continue reading

blog, branding, content, content marketing, etsy, internet, marketing, pinterest, search engine optimization, search rank, seo, shameless self promotion, social media, traffic, viral marketing

branding, content, internet marketing, online commerce, Pinterest, seo, social media, social media marketing, viral marketing, web traffic, website search rank
November 21, 2014

Fire your SEO guy. Here’s 9 reasons why social search is the new SEO.

By creating your own “news” in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get “real news” too — articles in credible blogs, newspapers, magazines, radio and TV coverage. Continue reading

blog, bootstrapping, Facebook, Google, internet, LinkedIn, marketing, PR Newswire, press release, public relations, search engine optimization, seo, social media, Wordpress, you tube

content, search engine marketing, sem, seo, smm, social media, social search
October 30, 2014

PR is dead — long live social PR

PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. It’s evolved into something much more powerful and effective. Social PR. I think that PR and social media are not separate anymore — and are in fact the same thing. I’ve seen social media evolve… Continue reading

citizen journalism, content, Facebook, fans, LinkedIn, many to many, marketing, press release, public relations, social media, Twitter

Advertising, Facebook, marketing, media, PR, social media

About Me

A writer, content marketer, publicist and event promoter, I have been helping visionary entrepreneurs and event producers get the attention they deserve for over 30 years.

What can I do to help you shift your visibility to the next level?

Giselle Bisson Visibility Shift

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