Is your event affected by the non-committal “California Syndrome”?

The “California Syndrome” as explained by Business and wealth coach JT Foxx. (JT is from Florida, and he’s got a refreshing perspective on Californians. I was attending one of JT’s seminars in Silicon Valley recently, and scribbled these notes.) Or: “Why everyone is so annoyingly non committal about committing to your event?” JT quips: “It’sContinue reading “Is your event affected by the non-committal “California Syndrome”?”

How to get 3,000 “likes” on your Facebook post.

People ask me: "How can I get 3,000 people to "like" my #Facebook post? Well, it's very easy. Just create an engaging, visual post and pay $5 bucks for a boost! I always recommend that you first post your content "organically" (unpaid) and experiment to see what "sticks." Once you discover engaging content, then payContinue reading “How to get 3,000 “likes” on your Facebook post.”

Please, please, please… keep your social media names, logins and passwords simple!

The worst thing that happens is when the former social media manager gets fired, is totally p#$$$%^ off and changes all the passwords and then refuses to hand them over. This can literally bring your business to its knees! And this happens a whole lot more than hacking.

What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: “Is there any way you can find a shorter url?” My prospective clientContinue reading “What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.”

Pinterest is the marketing bargain of the century — free.

Pinterest is uber viral — because each and every one of those “seeds” it sends out, in the form of a pin, will link back to your website — forever — no matter where it lands.

Fire your SEO guy. Here’s 9 reasons why social search is the new SEO.

By creating your own “news” in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get “real news” too — articles in credible blogs, newspapers, magazines, radio and TV coverage.

PR is dead — long live social PR

PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. It’s evolved into something much more powerful and effective. Social PR. I think that PR and social media are not separate anymore — and are in fact the same thing. I’ve seen social media evolveContinue reading “PR is dead — long live social PR”

It’s time to Zen your brand: The new Apple iWatch shrinks your social media content strategy.

“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage to move in the opposite direction.” ― E.F. Schumacher, “Small is Beautiful.” When I was in art school, my teacher, Mr. Nick used to constantly say: “Simple says more.”  That stuckContinue reading “It’s time to Zen your brand: The new Apple iWatch shrinks your social media content strategy.”