The worst thing that happens is when the former social media manager gets fired, is totally p#$$$%^ off and changes all the passwords and then refuses to hand them over. This can literally bring your business to its knees! And this happens a whole lot more than hacking. Continue reading Please, please, please… keep your social media names, logins and passwords simple!
I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: “Is there any way you can find a shorter url?” My prospective client hemmed and hawed about how attached he was to his ridiculously long company name. There’s a reason why Google and Yahoo succeeded — and a host of other earlier search engine contenders like NorthernLights and AltaVista bombed. There’s a reason why YouTube won the video … Continue reading What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.
Pinterest is uber viral — because each and every one of those “seeds” it sends out, in the form of a pin, will link back to your website — forever — no matter where it lands. Continue reading Pinterest is the marketing bargain of the century — free.
By creating your own “news” in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get “real news” too — articles in credible blogs, newspapers, magazines, radio and TV coverage. Continue reading Fire your SEO guy. Here’s 9 reasons why social search is the new SEO.
PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. It’s evolved into something much more powerful and effective. Social PR. I think that PR and social media are not … Continue reading PR is dead — long live social PR
“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage to move in the opposite direction.” ― E.F. Schumacher, “Small is Beautiful.” When I was in … Continue reading It’s time to Zen your brand: The new Apple iWatch shrinks your social media content strategy.
I took the plunge into video shooting and editing with Animoto and a Canon DSLR camera. Here’s my experience and how you can get professional caliber video for your business on a shoestring. Continue reading Jumping into video editing with Animoto
This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was … Continue reading Is Facebook fan page advertising useless?