Please, please, please… keep your social media names, logins and passwords simple!

The worst thing that happens is when the former social media manager gets fired, is totally p#$$$%^ off and changes all the passwords and then refuses to hand them over. This can literally bring your business to its knees! And this happens a whole lot more than hacking. Continue reading Please, please, please… keep your social media names, logins and passwords simple!

What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: “Is there any way you can find a shorter url?” My prospective client hemmed and hawed about how attached he was to his ridiculously long company name. There’s a reason why Google and Yahoo succeeded — and a host of other earlier search engine contenders like NorthernLights and AltaVista bombed. There’s a reason why YouTube won the video … Continue reading What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

Pinterest is not just for recipe clipping anymore -- I predict it will dominate social media in a few years.  Are you using Pinterest yet?

Pinterest is the marketing bargain of the century — free.

Pinterest is uber viral — because each and every one of those “seeds” it sends out, in the form of a pin, will link back to your website — forever — no matter where it lands. Continue reading Pinterest is the marketing bargain of the century — free.

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Fire your SEO guy. Here’s 9 reasons why social search is the new SEO.

By creating your own “news” in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get “real news” too — articles in credible blogs, newspapers, magazines, radio and TV coverage. Continue reading Fire your SEO guy. Here’s 9 reasons why social search is the new SEO.

pr is dead social pr

PR is dead — long live social PR

PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. It’s evolved into something much more powerful and effective. Social PR. I think that PR and social media are not … Continue reading PR is dead — long live social PR

How will your message communicate on a teeny tiny screen?

It’s time to Zen your brand: The new Apple iWatch shrinks your social media content strategy.

β€œAny intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius β€” and a lot of courage to move in the opposite direction.” ― E.F. Schumacher, “Small is Beautiful.” When I was in … Continue reading It’s time to Zen your brand: The new Apple iWatch shrinks your social media content strategy.

Jumping into the river of bliss!

Jumping into video editing with Animoto

I took the plunge into video shooting and editing with Animoto and a Canon DSLR camera. Here’s my experience and how you can get professional caliber video for your business on a shoestring. Continue reading Jumping into video editing with Animoto

You can reach 1,000,000 people within a few minutes with great post on Facebook -- if it gets shared and syndicated. Only a few newspapers can reach that many readers (such as the New York Times or LA Times.)

Is Facebook fan page advertising useless?

This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was … Continue reading Is Facebook fan page advertising useless?