You’re not just building a fan page — you’re building a community.


cropped-socialmediabanner.jpg

I just designed a new banner for my Facebook, Google + and WordPress blog today — it’s a collage of photos of some of the conferences, festivals and events I’ve promoted with social media marketing.

The audiences are now the real world manifestation of the online communities we create to promote an event. The social media and the event are the same thing!

When you bring an audience together today, you are creating a community of customers and you need to maintain communication with them year round. It’s a huge commitment.

In other words, your fan page represents exactly what your product or event is — a community of real people. It can tell you their demographics, age, sex, education, where they live and even what time they are online. You can dig deeper and learn just about everything about them, personally and professionally.

This is a lot deeper than email. Think about it. “olive007@yahoo.com”  is about all you know a about someone on your email list. But on social media we know intimate personal details about each customer and what they look like.

With this unprecedented access to our customers comes a commitment to treat them with respect, humility and to pay attention to them. It’s not a one way message anymore, it’s a conversation.

Published by Gisélle Bisson

I am a storyteller. I am a bridge between the worlds of high tech and high touch. The main communities I build are between thought leaders in Technology, Entertainment and Sustainability. (Kind of like a TED conference.) These are the early adopters, risk takers and super connected connecters who can set your ideas on fire! As a veteran Silicon Valley tech PR executive and product launch visibility expert, I have launched more than 30 paradigm-shifting products and consumer technology companies in my career -- products that changed your life and are used by tens of millions of consumers. I was on the teams that introduced major innovations we now take for granted -- like email, video editing, ink jet printers and mobile devices. I've promoted products that reached 5 million to 40 million customers -- paying customers, not eyeballs. We did this almost 100% with free PR and social media -- not paid advertising. Increasingly all business must be social, sustainable, sharable and conscious. And I believe social media is the catalyst of this conscious convergence and shift. I've learned that it's not just about "content" or "engagement" -- it's about creating authentic communities around an event that share your news and spread the word for you. I combine social media with press relations, speaking engagements, events, social ads, email lists and street teams to generate waves of awareness that catapult your launch and sustain it. Move forward, into the future. I can help you make a Visibility Shift.

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