The poverty mindset of the transformational and sustainability community must shift if we are to generate any changes in a world that desperately needs change.
I don’t want to hear your paranoia that your green business won’t succeed, or your fears that your conscious event will lose money.
Last Summer, I brought a mainstream businessman (a retired CEO) to one of these “alternative” events.
He looked around at all the people obviously struggling and said:
“You know, instead of all these workshops on yoga, conscious communication and mindfulness, these people need a workshop on how to run successful businesses!
Instead of reading “Autobiography of a Yogi,” they should read “Think and Grow Rich,” by Napoleon Hill. When he said that, it changed my life. And the way I help my clients succeed.
A first edition of “Think and Grow Rich” sells for $3700. Obviously, this book works.
When I got home, I looked around in the home library of one of my most successful friends, and found a copy of Napoleon Hill’s book, and read it. It was actually more “New Age,” than some of my new age books, though firmly grounded in economic common sense.
If there’s one thing that transformed me this summer, it has been cultivating an abundance mindset as Hill teaches in “Think and Grow Rich.”
Hill insists that the philosophy taught in the book can help people succeed in any line of work, to do and be anything they can imagine.
First published during the Great Depression, at the time of Hill’s death in 1970, Think and Grow Rich had sold more than 20 million copies, and by 2015 over 100 million copies had been sold worldwide.
I started reading this book, and it is 100 percent about positive thinking, healthy lifestyles and an abundance mindset. Obviously “The Secret” and the “Law of Abundance,” and the concept of “Creative Visualization,” exposed by Shakti Gawain, were just an update of Hill’s ideas.
Ironically, the same memes that are so popular in the poverty-stricken conscious community, I believe, though, are the principle reason why the abundance mindset fails.
In “alternative” communities there is often an attitude that mainstream business, profit and money are inherently evil.
There is also a lot of inherited wealth in these communities, the so-called “Trustafundafarians” who live off a usually not very large monthly stipend from a stock portfolio or rental property, and thus have to cling to a constant state of fear and lack of abundance, because their wealth is not a renewable resource, but a finite one.
Hill has “The Law of Success,” which is similar to the “Law of Attraction” so popular in new age circles.
The book asserts that desire, faith and persistence can propel one to great heights if one can suppress negative thoughts and focus on long-term goals.
I started combining my readings of Napoleon Hill with daily and evening abundance and prosperity meditations, which you can find for free on YouTube. I also created a “vision board.” (A virtual one, which is a stack of photos of things I want to accomplish filed on my computer desktop.)
Now, I am bringing this abundance mindset into my strategic marketing consultations for transformational/new age and alternative clients.
Only with an abundance mindset can your business flourish.
It all starts from the vibration you put out, which must be one of attraction, not lack or fear.
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