Giselle Bisson Visibility Shift

“Advertising is the visibility you pay for. PR and social media are the visibility you pray for.”

I have 20+ years of experience working with venture-funded Silicon Valley technology star ups, mid-size tech companies ($30 to $500 million) and with tech PR agencies representing Fortune 500 brands.

On the other side of high tech, I’ve also worked with “high touch” companies — in yoga, sustainability and mindfulness, festivals, concerts and workshops. (Including people like Eckhart Tolle, author of “The Power of Now,” and Don Miguel Ruiz, author of “The Four Agreements.”)

Before this, I was a journalist — and have written more than 200 articles for magazines and newspapers, including business articles for MacWeek, InfoWorld and other business and tech magazines, and consumer “lifestyle” coverage in Silicon Valley Metro, Sunset Magazine, San Jose Mercury News, SF Weekly, San Francisco, Pacific Sun, Whole Life Times and more.

I have had the great honor of being involved with the technology industry since the very beginning of the Internet, and it’s been a blast to have been a key member of teams that introduced some of the technologies that change the world and make our life easier.

I’m always looking for the next “big thing” and recognize that sometimes the biggest success does not appear that way at first glance, so do not be afraid to approach me with your startup, no matter how small.

Social media is the front line of your brand. This is where the highest quality content you can possibly produce needs to be carefully, consciously and strategically distributed so you can be seen as a thought leader or expert in your field.

This is where you meet new customers — and interact with your most valued ones in real time.