social media
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It’s time to Zen your brand: The new Apple iWatch shrinks your social media content strategy.
“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage to move in the opposite direction.” ― E.F. Schumacher, “Small is Beautiful.” When I was in art school, my teacher, Mr. Nick used to constantly say: “Simple says more.” That stuck Continue reading
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Jumping into video editing with Animoto
I took the plunge into video shooting and editing with Animoto and a Canon DSLR camera. Here’s my experience and how you can get professional caliber video for your business on a shoestring. Continue reading
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Is Facebook fan page advertising useless?
This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was all a bunch of hooey. I was immediately suspicious that results from the Gallup survey were skewed by the print and TV media. Mainstream media are late to the Continue reading
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Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?
The funny thing about social networking is…we often forget that it’s just a virtual party. It’s not about amassing tons of “fans” so you can have the biggest party — it’s about inviting the right people and serving tasty snacks and drinks. It’s about playful banter, music and laughter. You know what happens when you Continue reading
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15 free tips to boost your “organic” SEO and get more traffic for your website in the new year.
Advertising is the awareness you pay for. And PR is the awareness you pray for. Today, “PR” includes social media and “content marketing” — and that means “the visual stuff with words on it.” But to make people aware of your content, they need to be able to find it in Google. And this is Continue reading
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8 steps to spring clean your LinkedIn profile
It’s that time again — Spring Cleaning time. Have you updated your LinkedIn profile lately? Continue reading
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Don’t hijack that post! And 8 other ways to play nice when social networking.
Don’t hijack the conversation! And 8 other ways to have good manners at that virtual cocktail party in cyberspace aka @Facebook. Continue reading
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Why I’m not excited about the #Twitter IPO. (I’ll wait for @Pinterest.)
Unless you’ve been under a rock you know the @Twitter IPO is soaring into the stratosphere right now — “from the Moon to Mars” says the Mercury News. Yes, Twitter has triple digit growth — but no profit. Just like the good old days of the 1990s dot com boom. It is very exciting for to watch the Continue reading
About Me
A writer, content marketer, publicist and event promoter, I have been helping visionary entrepreneurs and event producers get the attention they deserve for over 30 years.
What can I do to help you shift your visibility to the next level?
Recent Posts
- Stop telling me you’re going to fail! It’s time for the “consciousness” community to shift to an abundance mindset.
- Is your event affected by the non-committal “California Syndrome”?
- How to get 3,000 “likes” on your Facebook post.
- 10 Tips for Spring Cleaning Your Social Media
- 22 steps to double your website traffic and lead generation.
Giselle Bisson Visibility Shift 