This is the #1 reason why your event, workshop or concert fails — and how to fix it.

You are not producing an event — you are creating a community. You are not “marketing” — you are building relationships.

When you shift from “selling tickets” to “building a tribe” you will see a huge shift in your success as an event producer, musician, workshop leader or conference producer. This will also make a huge difference if your business is a product or a service.

Pinterest is the marketing bargain of the century — free.

Pinterest is uber viral — because each and every one of those “seeds” it sends out, in the form of a pin, will link back to your website — forever — no matter where it lands.

It’s time to Zen your brand: The new Apple iWatch shrinks your social media content strategy.

“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage to move in the opposite direction.” ― E.F. Schumacher, “Small is Beautiful.” When I was in art school, my teacher, Mr. Nick used to constantly say: “Simple says more.”  That stuckContinue reading “It’s time to Zen your brand: The new Apple iWatch shrinks your social media content strategy.”

8 free (or cheap) ways to give your web branding a new look for the New Year

This down time between Christmas and the first week of the New Year is a perfect opportunity to give your personal branding a lift and start the New Year with a fresh image. Here are eight ways you can use free templates and other inexpensive tools available on the web to give your business orContinue reading “8 free (or cheap) ways to give your web branding a new look for the New Year”