By creating your own “news” in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get “real news” too — articles in credible blogs, newspapers, magazines, radio and TV coverage.
PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. … More
This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by … More
1. Use “Share This” widgets to shamelessly self promote. Whether you’re using WordPress or any other blogging or web … More
2010 was the year of the uber-embarrassing social media blunder: Southwest Airlines threw celebrity Kevin Smith off a plane for being … More
This article was selected as 1 of 1 million WordPress posts to be on Freshly Pressed where it created a … More
There’s a cheap PR trick I’ve used with clients that can help you bury news you don’t want people to find. Flood the web with good news of your own by sending out tons of free press releases.
Social media is nothing to be afraid of. It’s just a story. A very, very short story. In the world … More