By creating your own “news” in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get “real news” too — articles in credible blogs, newspapers, magazines, radio and TV coverage. Continue reading Fire your SEO guy. Here’s 9 reasons why social search is the new SEO.
PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. It’s evolved into something much more powerful and effective. Social PR. I think that PR and social media are not … Continue reading PR is dead — long live social PR
This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was … Continue reading Is Facebook fan page advertising useless?
1. Use “Share This” widgets to shamelessly self promote. Whether you’re using WordPress or any other blogging or web development tool, you can use the “Share This” widget on your website to quickly promote your posts . Just install the widget on your site and right after you file your post share it shamelessly! Take an hour and share your story with every possible site out there–especially Digg and StumbleUpon. The more you share, the more links you are generating back to your site — and the more traffic you’ll get. 2. Use the “Publicize This” feature in Wordpress. Yesterday WordPress … Continue reading 7 lazy ways to shamelessly promote your blog and social media posts to get more traffic
2010 was the year of the uber-embarrassing social media blunder: Southwest Airlines threw celebrity Kevin Smith off a plane for being too fat to fly in one seat. Smith’s Tweets about the incident were not only widely read and hilarious, but a PR nightmare for the airline. The Gap changed their logo and the blogosphere errupted by ridiculing it with the “Crap” logo and the “Gag” logo. The BP oil spill was not only an environmental disaster, but an epic PR disaster that leaked uncontrollably throughout the Social Webs. A scathing Twitter spoof account, “BPGlobalPR” got ten times as many subscribers … Continue reading Executive social media jobs exploding. (It’s not just for ninjas, gurus and interns anymore.)
This article was selected as 1 of 1 million WordPress posts to be on Freshly Pressed where it created a momentary sensation and 15 minutes of social media fame for me. It’s two years old now, and clients are still making excuses so I am running it first to remind you all that it’s about time started on this Facebook thing. 1. You’re too busy. I don’t think social media is optional anymore. A professional presence in social media is now a marketing necessity, like a business card or a website. You can’t afford not to have a social media … Continue reading Seven lame, business-killing excuses for not having a social media presence.
There’s a cheap PR trick I’ve used with clients that can help you bury news you don’t want people to find. Flood the web with good news of your own by sending out tons of free press releases. Continue reading Even the richest men in the world can’t maintain Internet privacy.
Social media is nothing to be afraid of. It’s just a story. A very, very short story. In the world of PR, you send out a press release once a month, maybe if you’re in the Fortune 500, once a week. And you wait and wait … and wait and hope and pray and wait for the press to write and publish it in the news. Which for a daily newspaper could happen instantly. And for a weekly or monthly magazine could take months, even a year. And then by the time your audience read the story, and responded, in … Continue reading Social media — it’s just a very, very short story