Category: press release
This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was all a bunch of hooey. I was immediately suspicious that results from the Gallup survey were skewed by the print and TV media. Mainstream media are late to the […]
Gisélle Bissonblog, citizen journalism, community, Facebook, fans, Google, PR Newswire, press release, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, viral, website, Wordpress
2010 was the year of the uber-embarrassing social media blunder: Southwest Airlines threw celebrity Kevin Smith off a plane for being too fat to fly in one seat. Smith’s Tweets about the incident were not only widely read and hilarious, but a PR nightmare for the airline. The Gap changed their logo and the blogosphere errupted […]
There’s a cheap PR trick I’ve used with clients that can help you bury news you don’t want people to find. Flood the web with good news of your own by sending out tons of free press releases.
Social media is nothing to be afraid of. It’s just a story. A very, very short story. In the world of PR, you send out a press release once a month, maybe if you’re in the Fortune 500, once a week. And you wait and wait … and wait and hope and pray and wait […]