Category: public relations

• What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

  I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: “Is there any way you can find a shorter url?” My prospective client […]

  Gisélle Bisson

  December 13, 2014

  blog, bootstrapping, Facebook, personal branding, privacy, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, Twitter, viral, website

  finding a great name, product naming, url

• Fire your SEO guy. Here’s 9 reasons why social search is the new SEO.

  

  By creating your own “news” in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get “real news” too — articles in credible blogs, newspapers, magazines, radio and TV coverage.

  Gisélle Bisson

  November 21, 2014

  blog, bootstrapping, Facebook, Google, internet, LinkedIn, marketing, PR Newswire, press release, public relations, search engine optimization, seo, social media, Wordpress, you tube

  content, search engine marketing, sem, seo, smm, social media, social search

• Remembering Windows 1.0 — 29 years ago today.

  

  Windows was launched on November 20, 1985. On a floppy disk. You had to get another floppy disk mailed to you in order to fix the bugs. It was not dazzling — but I kind of knew I was witnessing history — the first graphical interface for PCs. Before that it was all just green or amber characters on a black screen.

  Gisélle Bisson

  November 20, 2014

  computer, content, Facebook, internet, marketing, pc, public relations, windows

  Advertising, Alexa Internet, blog, Business, internet, mac vs pc, microsoft, ms dos, windows, world wide web

• PR is dead — long live social PR

  

  PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. It’s evolved into something much more powerful and effective. Social PR. I think that PR and social media are not separate anymore — and are in fact the same thing. I’ve seen social media evolve […]

  Gisélle Bisson

  October 30, 2014

  citizen journalism, content, Facebook, fans, LinkedIn, many to many, marketing, press release, public relations, social media, Twitter

  Advertising, Facebook, marketing, media, PR, social media

• Is Facebook fan page advertising useless?

  

  This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was all a bunch of hooey. I was immediately suspicious that results from the Gallup survey were skewed by the print and TV media. Mainstream media are late to the […]

  Gisélle Bisson

  June 26, 2014

  blog, citizen journalism, community, Facebook, fans, Google, PR Newswire, press release, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, viral, website, Wordpress

  mass martket, personal branding, PR, search engine optimization, social media, viral marketing

• 15 free tips to boost your “organic” SEO and get more traffic for your website in the new year.

  

  Advertising is the awareness you pay for. And PR is the awareness you pray for. Today, “PR” includes social media and “content marketing” — and that means “the visual stuff with words on it.”  But to make people aware of your content, they need to be able to find it in Google. And this is […]

  Gisélle Bisson

  May 9, 2014

  blog, bootstrapping, Facebook, Google, LinkedIn, make money blogging, public relations, renegade marketing, search engine optimization, seo, social media, Twitter, website, Wordpress

  content, end of year tips, new year, seo, social media, social media consultant, social media marketing, traffic, website

• What makes you influential on social media? (It’s not what you think.)

  What makes you influential on social media? Just as in mainstream journalism, great content is key. Great headlines grab the reader. Posting frequently and regularly and being the first to break the news is key. And just as magazines have long known, pass along readership is key to great circulation. But the main thing that […]

  Gisélle Bisson

  January 14, 2012

  citizen journalism, damage control, Facebook, personal branding, public relations, renegade marketing, schmoozing, search engine optimization, seo, shameless self promotion, social media, social media hysteria, Twitter, Uncategorized, viral

  haydn shaughnessy, influencer, mainstream journalism, quality network, traditional journalism, wildfire

• Don’t ignore social media. It won’t go away.

  Q: “What’s the worst thing you can do with social media?” A: “Ignore it.” And that’s what most corporations (and small businesses) did in 2009 and 2010. They ignored social media, or they barely paid lip service to it. Business tried to co-opt social media and failed miserably. Businesses tried to ignore social media and it […]

  Gisélle Bisson

  October 4, 2011

  blog, damage control, Facebook, public relations, search engine optimization, Twitter