I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: "Is there any way you can find a shorter url?" My prospective client … Continue reading What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.
By creating your own "news" in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get "real news" too -- articles in credible blogs, newspapers, magazines, radio and TV coverage.
Windows was launched on November 20, 1985. On a floppy disk. You had to get another floppy disk mailed to you in order to fix the bugs. It was not dazzling -- but I kind of knew I was witnessing history -- the first graphical interface for PCs. Before that it was all just green or amber characters on a black screen.
PR is dead. Did you hear me? The career I've been in for 18 years -- dead. Over. Toast. Done. It's evolved into something much more powerful and effective. Social PR. I think that PR and social media are not separate anymore -- and are in fact the same thing. I've seen social media evolve … Continue reading PR is dead — long live social PR
This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was all a bunch of hooey. I was immediately suspicious that results from the Gallup survey were skewed by the print and TV media. Mainstream media are late to the … Continue reading Is Facebook fan page advertising useless?
Advertising is the awareness you pay for. And PR is the awareness you pray for. Today, "PR" includes social media and "content marketing" -- and that means "the visual stuff with words on it." But to make people aware of your content, they need to be able to find it in Google. And this is … Continue reading 15 free tips to boost your “organic” SEO and get more traffic for your website in the new year.
What makes you influential on social media? Just as in mainstream journalism, great content is key. Great headlines grab the reader. Posting frequently and regularly and being the first to break the news is key. And just as magazines have long known, pass along readership is key to great circulation. But the main thing that … Continue reading What makes you influential on social media? (It’s not what you think.)
Q: "What's the worst thing you can do with social media?" A: "Ignore it." And that's what most corporations (and small businesses) did in 2009 and 2010. They ignored social media, or they barely paid lip service to it. Business tried to co-opt social media and failed miserably. Businesses tried to ignore social media and it … Continue reading Don’t ignore social media. It won’t go away.