I was talking to a client the other day who wanted more visibility. They had a hideously long URL for … More
By creating your own “news” in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get “real news” too — articles in credible blogs, newspapers, magazines, radio and TV coverage.
Windows was launched on November 20, 1985. On a floppy disk. You had to get another floppy disk mailed to you in order to fix the bugs.
It was not dazzling — but I kind of knew I was witnessing history — the first graphical interface for PCs. Before that it was all just green or amber characters on a black screen.
PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. … More
This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by … More
Advertising is the awareness you pay for. And PR is the awareness you pray for. Today, “PR” includes social media … More
What makes you influential on social media? Just as in mainstream journalism, great content is key. Great headlines grab the … More
Q: “What’s the worst thing you can do with social media?” A: “Ignore it.” And that’s what most corporations (and … More