What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: “Is there any way you can find a shorter url?” My prospective client hemmed and hawed about how attached he was to his ridiculously long company name. There’s a reason why Google and Yahoo succeeded — and a host of other earlier search engine contenders like NorthernLights and AltaVista bombed. There’s a reason why YouTube won the video … Continue reading What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

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Fire your SEO guy. Here’s 9 reasons why social search is the new SEO.

By creating your own “news” in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get “real news” too — articles in credible blogs, newspapers, magazines, radio and TV coverage. Continue reading Fire your SEO guy. Here’s 9 reasons why social search is the new SEO.

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Remembering Windows 1.0 — 29 years ago today.

Windows was launched on November 20, 1985. On a floppy disk. You had to get another floppy disk mailed to you in order to fix the bugs.

It was not dazzling — but I kind of knew I was witnessing history — the first graphical interface for PCs. Before that it was all just green or amber characters on a black screen. Continue reading Remembering Windows 1.0 — 29 years ago today.

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PR is dead — long live social PR

PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. It’s evolved into something much more powerful and effective. Social PR. I think that PR and social media are not … Continue reading PR is dead — long live social PR

You can reach 1,000,000 people within a few minutes with great post on Facebook -- if it gets shared and syndicated. Only a few newspapers can reach that many readers (such as the New York Times or LA Times.)

Is Facebook fan page advertising useless?

This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was … Continue reading Is Facebook fan page advertising useless?

SEO? It's all about storytelling. Today people discover you through your stories. Make yours worth sharing.

15 free tips to boost your “organic” SEO and get more traffic for your website in the new year.

Advertising is the awareness you pay for. And PR is the awareness you pray for. Today, “PR” includes social media and “content marketing” — and that … Continue reading 15 free tips to boost your “organic” SEO and get more traffic for your website in the new year.

What makes you influential on social media? (It’s not what you think.)

What makes you influential on social media? Just as in mainstream journalism, great content is key. Great headlines grab the reader. Posting frequently and regularly and being the first to break the news is key. And just as magazines have long known, pass along readership is key to great circulation. But the main thing that sets social media influencers apart (and sets social media apart from traditional “journalism”) is that they are followed by people who they themselves have strong networks. An influencer might reach only 1000 people — but those 1000 people also reach 1000 highly connected and active … Continue reading What makes you influential on social media? (It’s not what you think.)

Don’t ignore social media. It won’t go away.

Q: “What’s the worst thing you can do with social media?” A: “Ignore it.” And that’s what most corporations (and small businesses) did in 2009 and 2010. They ignored social media, or they barely paid lip service to it.┬áBusiness tried to co-opt social media and failed miserably. Businesses tried to ignore social media and it didn’t go away. It turned around and bit them in the…well you know. They made many of the same “penny wise, pound foolish” mistakes with Social Media that businesses make with PR. If you ignore the media, they won’t go away. Well, if you ignore … Continue reading Don’t ignore social media. It won’t go away.