Category: content

• This is the #1 reason why your event, workshop or concert fails — and how to fix it.

  You are not producing an event — you are creating a community. You are not “marketing” — you are building relationships. When you shift from “selling tickets” to “building a tribe” you will see a huge shift in your success as an event producer, musician, workshop leader or conference producer. This will also make a huge difference if your business is a product or a service.

  Gisélle Bisson

  February 6, 2015

  branding, community, conferences, content, content marketing, ecological, Facebook, fans, green business, LOHAS

  Advertising, branding, community, confference, constituencies, event marketing, festival, social media tact, tribes

• Pinterest is the marketing bargain of the century — free.

  

  Pinterest is uber viral — because each and every one of those “seeds” it sends out, in the form of a pin, will link back to your website — forever — no matter where it lands.

  Gisélle Bisson

  December 3, 2014

  blog, branding, content, content marketing, etsy, internet, marketing, pinterest, search engine optimization, search rank, seo, shameless self promotion, social media, traffic, viral marketing

  branding, content, internet marketing, online commerce, Pinterest, seo, social media, social media marketing, viral marketing, web traffic, website search rank

• Remembering Windows 1.0 — 29 years ago today.

  

  Windows was launched on November 20, 1985. On a floppy disk. You had to get another floppy disk mailed to you in order to fix the bugs. It was not dazzling — but I kind of knew I was witnessing history — the first graphical interface for PCs. Before that it was all just green or amber characters on a black screen.

  Gisélle Bisson

  November 20, 2014

  computer, content, Facebook, internet, marketing, pc, public relations, windows

  Advertising, Alexa Internet, blog, Business, internet, mac vs pc, microsoft, ms dos, windows, world wide web

• PR is dead — long live social PR

  

  PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. It’s evolved into something much more powerful and effective. Social PR. I think that PR and social media are not separate anymore — and are in fact the same thing. I’ve seen social media evolve […]

  Gisélle Bisson

  October 30, 2014

  citizen journalism, content, Facebook, fans, LinkedIn, many to many, marketing, press release, public relations, social media, Twitter

  Advertising, Facebook, marketing, media, PR, social media

• It’s time to Zen your brand: The new Apple iWatch shrinks your social media content strategy.

  

  “Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage to move in the opposite direction.” ― E.F. Schumacher, “Small is Beautiful.” When I was in art school, my teacher, Mr. Nick used to constantly say: “Simple says more.”  That stuck […]

  Gisélle Bisson

  September 16, 2014

  blog, content, marketing, mobile marketing, social media, wearable app

  apple, branding, content, content marketing, iwatch, marketing, mobile, smartwatch, social media, telecommunications, tiny screen, wireless