Category: content
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This is the #1 reason why your event, workshop or concert fails — and how to fix it.
You are not producing an event — you are creating a community. You are not “marketing” — you are building relationships. When you shift from “selling tickets” to “building a tribe” you will see a huge shift in your success as an event producer, musician, workshop leader or conference producer. This will also make a huge difference if your business is a product or a service.
Giselle Bisson
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Pinterest is the marketing bargain of the century — free.
Pinterest is uber viral — because each and every one of those “seeds” it sends out, in the form of a pin, will link back to your website — forever — no matter where it lands.
Giselle Bisson
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Remembering Windows 1.0 — 29 years ago today.
Windows was launched on November 20, 1985. On a floppy disk. You had to get another floppy disk mailed to you in order to fix the bugs. It was not dazzling — but I kind of knew I was witnessing history — the first graphical interface for PCs. Before that it was all just green or amber characters on a black screen.
Giselle Bisson
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PR is dead — long live social PR
PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. It’s evolved into something much more powerful and effective. Social PR. I think that PR and social media are not separate anymore — and are in fact the same thing. I’ve seen social media evolve […]
Giselle Bisson
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It’s time to Zen your brand: The new Apple iWatch shrinks your social media content strategy.
“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage to move in the opposite direction.” ― E.F. Schumacher, “Small is Beautiful.” When I was in art school, my teacher, Mr. Nick used to constantly say: “Simple says more.” That stuck […]
Giselle Bisson