Pinterest is uber viral — because each and every one of those “seeds” it sends out, in the form of a pin, will link back to your website — forever — no matter where it lands.
By creating your own “news” in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get “real news” too — articles in credible blogs, newspapers, magazines, radio and TV coverage.
“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage to move in the opposite direction.” ― E.F. Schumacher, “Small is Beautiful.” When I was in art school, my teacher, Mr. Nick used to constantly say: “Simple says more.” That stuckContinue reading “It’s time to Zen your brand: The new Apple iWatch shrinks your social media content strategy.”
Advertising is the awareness you pay for. And PR is the awareness you pray for. Today, “PR” includes social media and “content marketing” — and that means “the visual stuff with words on it.” But to make people aware of your content, they need to be able to find it in Google. And this isContinue reading “15 free tips to boost your “organic” SEO and get more traffic for your website in the new year.”