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July 24, 2015

22 steps to double your website traffic and lead generation.

Today I discovered my website traffic has quadrupled since December 2014 — and soared to the top 1.5 million US websites according to Alexa. (The prior rank was in the top 3 million). The number of leads coming in per day are overwhelming me now — and are from business in the US as… Continue reading

blog, bootstrapping, branding, content marketing, internet, LinkedIn, make money blogging, marketing, newsletter, personal branding, search engine optimization, search rank, seo, shameless self promotion, Wordpress
February 4, 2015

Please, please, please… keep your social media names, logins and passwords simple!

The worst thing that happens is when the former social media manager gets fired, is totally p#$$$%^ off and changes all the passwords and then refuses to hand them over. This can literally bring your business to its knees! And this happens a whole lot more than hacking. Continue reading

blog, branding, company name, content marketing, damage control, product name, social media, Wordpress

can’t find my website, confusing, Facebook, facebook drama, hackers, passwords, privacy, security, social media
December 13, 2014

What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: “Is there any way you can find a shorter url?” My prospective client… Continue reading

blog, bootstrapping, Facebook, personal branding, privacy, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, Twitter, viral, website

finding a great name, product naming, url
December 3, 2014

Pinterest is the marketing bargain of the century — free.

Pinterest is uber viral — because each and every one of those “seeds” it sends out, in the form of a pin, will link back to your website — forever — no matter where it lands. Continue reading

blog, branding, content, content marketing, etsy, internet, marketing, pinterest, search engine optimization, search rank, seo, shameless self promotion, social media, traffic, viral marketing

branding, content, internet marketing, online commerce, Pinterest, seo, social media, social media marketing, viral marketing, web traffic, website search rank
November 21, 2014

Fire your SEO guy. Here’s 9 reasons why social search is the new SEO.

By creating your own “news” in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get “real news” too — articles in credible blogs, newspapers, magazines, radio and TV coverage. Continue reading

blog, bootstrapping, Facebook, Google, internet, LinkedIn, marketing, PR Newswire, press release, public relations, search engine optimization, seo, social media, Wordpress, you tube

content, search engine marketing, sem, seo, smm, social media, social search
September 16, 2014

It’s time to Zen your brand: The new Apple iWatch shrinks your social media content strategy.

“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage to move in the opposite direction.” ― E.F. Schumacher, “Small is Beautiful.” When I was in art school, my teacher, Mr. Nick used to constantly say: “Simple says more.” That stuck… Continue reading

blog, content, marketing, mobile marketing, social media, wearable app

apple, branding, content, content marketing, iwatch, marketing, mobile, smartwatch, social media, telecommunications, tiny screen, wireless
June 26, 2014

Is Facebook fan page advertising useless?

This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was all a bunch of hooey. I was immediately suspicious that results from the Gallup survey were skewed by the print and TV media. Mainstream media are late to the… Continue reading

blog, citizen journalism, community, Facebook, fans, Google, PR Newswire, press release, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, viral, website, Wordpress

mass martket, personal branding, PR, search engine optimization, social media, viral marketing
June 26, 2014

Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

The funny thing about social networking is…we often forget that it’s just a virtual party. It’s not about amassing tons of “fans” so you can have the biggest party — it’s about inviting the right people and serving tasty snacks and drinks. It’s about playful banter, music and laughter. You know what happens when you… Continue reading

blog, Facebook, green business, LinkedIn, LOHAS, many to many, personal branding, pinterest, schmoozing, social media, Twitter, website, Wordpress, you tube

Facebook, Friendster, LinkedIn, marketing, niche social media, personal branding, social media, social networking, Twitter

About Me

A writer, content marketer, publicist and event promoter, I have been helping visionary entrepreneurs and event producers get the attention they deserve for over 30 years.

What can I do to help you shift your visibility to the next level?

Giselle Bisson Visibility Shift

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