22 steps to double your website traffic and lead generation.

  Today I discovered my website traffic has quadrupled since December 2014 -- and soared to the top 1.5 million US websites according to Alexa. (The prior rank was in the top 3 million). The number of leads coming in per day are overwhelming me now -- and are from business in the US as … Continue reading 22 steps to double your website traffic and lead generation.

What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: "Is there any way you can find a shorter url?" My prospective client … Continue reading What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

It’s time to Zen your brand: The new Apple iWatch shrinks your social media content strategy.

“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage to move in the opposite direction.” ― E.F. Schumacher, "Small is Beautiful." When I was in art school, my teacher, Mr. Nick used to constantly say: "Simple says more."  That stuck … Continue reading It’s time to Zen your brand: The new Apple iWatch shrinks your social media content strategy.

Is Facebook fan page advertising useless?

This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was all a bunch of hooey. I was immediately suspicious that results from the Gallup survey were skewed by the print and TV media. Mainstream media are late to the … Continue reading Is Facebook fan page advertising useless?