Pinterest is now used by 1/3 of the women in the USA! I recommend that all clients get a toe hold on Pinterest now by reserving their name and starting with at least 9 boards so they begin their following.

Why I’m not excited about the #Twitter IPO. (I’ll wait for @Pinterest.)

Unless you’ve been under a rock you know the @Twitter┬áIPO┬áis soaring into the stratosphere right now — “from the Moon to Mars” says the Mercury News. … Continue reading Why I’m not excited about the #Twitter IPO. (I’ll wait for @Pinterest.)

What makes you influential on social media? (It’s not what you think.)

What makes you influential on social media? Just as in mainstream journalism, great content is key. Great headlines grab the reader. Posting frequently and regularly and being the first to break the news is key. And just as magazines have long known, pass along readership is key to great circulation. But the main thing that sets social media influencers apart (and sets social media apart from traditional “journalism”) is that they are followed by people who they themselves have strong networks. An influencer might reach only 1000 people — but those 1000 people also reach 1000 highly connected and active … Continue reading What makes you influential on social media? (It’s not what you think.)

Latest excuse for sightings of dead birds and fish? Over reporting in social media!

Unless you’ve been living under a rock, you’ve probably read about the mysterious sightings of dead birds dropping out of the sky, and millions of dead fish and sea mammals washing ashore, all over the world. The news started with a report on New Year’s Eve of redwing blackbirds falling out of the sky in Arkansas — and soon steamrolled into reports of sudden animal deaths of shellfish, sea mammals and birds, sometimes by the tons, dying suddenly en masse all over the globe. Dozens of official theories and explanations have been offered for this “aflockalypse” — from fireworks and … Continue reading Latest excuse for sightings of dead birds and fish? Over reporting in social media!