damage control

February 4, 2015

Please, please, please… keep your social media names, logins and passwords simple!

The worst thing that happens is when the former social media manager gets fired, is totally p#$$$%^ off and changes all the passwords and then refuses to hand them over. This can literally bring your business to its knees! And this happens a whole lot more than hacking. Continue reading

blog, branding, company name, content marketing, damage control, product name, social media, Wordpress

can’t find my website, confusing, Facebook, facebook drama, hackers, passwords, privacy, security, social media
August 10, 2013

Social media marketing isn’t free — you get what you pay for

I get at least one inquiry per day from someone begging me to help launch their product, their festival, their conference, fix their online reputation or get them better SEO results for their site. But 9 times out of 10 people somehow think that because Facebook is free, getting someone to post for you is Continue reading

damage control, search engine optimization, social media, startups, Uncategorized, Wordpress

Advertising, Business, Facebook, Fiverr, Generation Y, social media, Twitter, YouTube
January 14, 2012

What makes you influential on social media? (It’s not what you think.)

What makes you influential on social media? Just as in mainstream journalism, great content is key. Great headlines grab the reader. Posting frequently and regularly and being the first to break the news is key. And just as magazines have long known, pass along readership is key to great circulation. But the main thing that Continue reading

citizen journalism, damage control, Facebook, personal branding, public relations, renegade marketing, schmoozing, search engine optimization, seo, shameless self promotion, social media, social media hysteria, Twitter, Uncategorized, viral

haydn shaughnessy, influencer, mainstream journalism, quality network, traditional journalism, wildfire
October 4, 2011

Don’t ignore social media. It won’t go away.

Q: “What’s the worst thing you can do with social media?” A: “Ignore it.” And that’s what most corporations (and small businesses) did in 2009 and 2010. They ignored social media, or they barely paid lip service to it. Business tried to co-opt social media and failed miserably. Businesses tried to ignore social media and it Continue reading

blog, damage control, Facebook, public relations, search engine optimization, Twitter
January 8, 2011

Latest excuse for sightings of dead birds and fish? Over reporting in social media!

Unless you’ve been living under a rock, you’ve probably read about the mysterious sightings of dead birds dropping out of the sky, and millions of dead fish and sea mammals washing ashore, all over the world. The news started with a report on New Year’s Eve of redwing blackbirds falling out of the sky in Continue reading

citizen journalism, damage control, Facebook, social media, social media hysteria, Twitter, Uncategorized, viral, viral video, you tube

aflockalypse, dead birds, dead fish, social media, sudden animal deaths
November 8, 2010

Executive social media jobs exploding. (It’s not just for ninjas, gurus and interns anymore.)

2010 was the year of the uber-embarrassing social media blunder: Southwest Airlines threw celebrity Kevin Smith off a plane for being too fat to fly in one seat. Smith’s Tweets about the incident were not only widely read and hilarious, but a PR nightmare for the airline. The Gap changed their logo and the blogosphere errupted Continue reading

blog, damage control, Facebook, many to many, press release, public relations, search engine optimization, seo, social media, Twitter, Uncategorized, viral, viral video, website, you tube
November 3, 2010

Seven lame, business-killing excuses for not having a social media presence.

This article was selected as 1 of 1 million WordPress posts to be on Freshly Pressed where it created a momentary sensation and 15 minutes of social media fame for me. It’s two years old now, and clients are still making excuses so I am running it first to remind you all that it’s about Continue reading

blog, damage control, Facebook, personal branding, PR Newswire, press release, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, viral, website, Wordpress

Facebook, LinkedIn, search engine optimization, social media, Twitter
September 28, 2010

Should Facebook add more “in a relationship” options? Or should we just be discreet?

I Social Currency and trust is what it’s all about in the new era of Social Networks. Our network is our net worth. Consider how your actions will be regarded in terms of your overall trustworthiness and “flake factor” before you post anything in a social forum. Relationships come and go, but reputations linger in… Continue reading

damage control, Facebook, privacy, public relations, shameless self promotion, social media

facebook drama, it’s complicated, relationships, reputation management, social media tact

About Me

A writer, content marketer, publicist and event promoter, I have been helping visionary entrepreneurs and event producers get the attention they deserve for over 30 years.

What can I do to help you shift your visibility to the next level?

Giselle Bisson Visibility Shift

damage control

Don’t ignore social media. It won’t go away.

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