You are not producing an event -- you are creating a community. You are not "marketing" -- you are building relationships. When you shift from "selling tickets" to "building a tribe" you will see a huge shift in your success as an event producer, musician, workshop leader or conference producer. This will also make a huge difference if your business is a product or a service.
I Social Currency and trust is what it’s all about in the new era of Social Networks. Our network is our net worth. Consider how your actions will be regarded in terms of your overall trustworthiness and “flake factor” before you post anything in a social forum. Relationships come and go, but reputations linger in Cyberspace forever.