Executive social media jobs exploding. (It’s not just for ninjas, gurus and interns anymore.)

Look how fat I am on your airline.
Commedian Kevin Smith posted this Twit Pic with the caption: "Look how fat I am on your airline," after Southwest bumped him off a flight for being too fat.

2010 was the year of the uber-embarrassing social media blunder:

  • Southwest Airlines threw celebrity Kevin Smith off a plane for being too fat to fly in one seat. Smith’s Tweets about the incident were not only widely read and hilarious, but a PR nightmare for the airline.
  • The Gap changed their logo and the blogosphere errupted by ridiculing it with the “Crap” logo and the “Gag” logo.

In the wake of so many embarrassing social media disasters, smart businesses are finally starting to take social media seriously. This week, social media hit a new Tipping Point and the Fortune 500 started creating new jobs and investing in seasoned professionals.

Today I did a search in one of the employment databases and found an astonishing 3,193 new jobs created in the US in the last few days for social media professionals! But more amazing, most of these jobs are senior level, VP, Director or Manager positions. This is a dramatic shift from even a few months ago.

Here are just a few of the major brands that are advertising for new social media posts:

Sony, Corning, American Express, Coca Cola, Ingram Micro, Intl, Nike, Accenture, EHarmony, Red Cross, Forever 21, Vocus, View Sonic, ToysR US, IBM, BBC News, Lowe’s, DSW, Chrysler, L’Oreal, Chase, COX, Este Lauder, Yahoo, Vonage, MGM, Citrix, GNC, Kellogg, Equinox Fitness, Bloomberg, HP, Ann Taylor, Starwood Hotels, Omnicom Group, CitiGroup, Lily Pulitzer…

Many web-based businesses and tech start-ups are also searching for social talent: Amazon.com, Tiny Prints, Elance, Moxie, Diapers.com, Yahoo, Tripadvisor, EHarmony, Shopzilla, Vocus.

But not a single ad looking for a social media “guru” or “ninja.”

21 responses to “Executive social media jobs exploding. (It’s not just for ninjas, gurus and interns anymore.)”

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  17. […] This post was mentioned on Twitter by Maureen Alley and Maureen Alley, Giselle Bisson. Giselle Bisson said: Executive social media jobs are exploding. (Social media is not just for ninjas, gurus and interns anymore.) : http://t.co/Tesydrr […]

  18. Wow. I guess they aren’t going to be looking for a freelancer anymore. Interesting post.

  19. When I’m grown up… I definately want to be a social ninja 🙂

  20. and soon people will graduate from top universities and colleges majoring in Social Media. LOL.

    nice post.

  21. Very fascinating. I’m about to start learning about Twitter and business….

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About Me

A writer, content marketer, publicist and event promoter, I have been helping visionary entrepreneurs and event producers get the attention they deserve for over 30 years.

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