Category: content marketing

• 22 steps to double your website traffic and lead generation.

  

    Today I discovered my website traffic has quadrupled since December 2014 — and soared to the top 1.5 million US websites according to Alexa. (The prior rank was in the top 3 million). The number of leads coming in per day are overwhelming me now — and are from business in the US as […]

  Gisélle Bisson

  July 24, 2015

  blog, bootstrapping, branding, content marketing, internet, LinkedIn, make money blogging, marketing, newsletter, personal branding, search engine optimization, search rank, seo, shameless self promotion, Wordpress

• This is the #1 reason why your event, workshop or concert fails — and how to fix it.

  You are not producing an event — you are creating a community. You are not “marketing” — you are building relationships. When you shift from “selling tickets” to “building a tribe” you will see a huge shift in your success as an event producer, musician, workshop leader or conference producer. This will also make a huge difference if your business is a product or a service.

  Gisélle Bisson

  February 6, 2015

  branding, community, conferences, content, content marketing, ecological, Facebook, fans, green business, LOHAS

  Advertising, branding, community, confference, constituencies, event marketing, festival, social media tact, tribes

• Please, please, please… keep your social media names, logins and passwords simple!

  The worst thing that happens is when the former social media manager gets fired, is totally p#$$$%^ off and changes all the passwords and then refuses to hand them over. This can literally bring your business to its knees! And this happens a whole lot more than hacking.

  Gisélle Bisson

  February 4, 2015

  blog, branding, company name, content marketing, damage control, product name, social media, Wordpress

  can’t find my website, confusing, Facebook, facebook drama, hackers, passwords, privacy, security, social media

• Pinterest is the marketing bargain of the century — free.

  

  Pinterest is uber viral — because each and every one of those “seeds” it sends out, in the form of a pin, will link back to your website — forever — no matter where it lands.

  Gisélle Bisson

  December 3, 2014

  blog, branding, content, content marketing, etsy, internet, marketing, pinterest, search engine optimization, search rank, seo, shameless self promotion, social media, traffic, viral marketing

  branding, content, internet marketing, online commerce, Pinterest, seo, social media, social media marketing, viral marketing, web traffic, website search rank