I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: "Is there any way you can find a shorter url?" My prospective client … Continue reading What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.
Everything you need to know about Facebook is in this darkly funny episode of "South Park." Kyle "friends" the wrong person on Facebook. Now all of his friends are unfriending him. His situation is desperate. His father and even grandma start hassling him for not friending them. Frustrated and tired of wasting his life online, … Continue reading Facebook Lessons from “South Park” — Never play Farmville!
I Social Currency and trust is what it’s all about in the new era of Social Networks. Our network is our net worth. Consider how your actions will be regarded in terms of your overall trustworthiness and “flake factor” before you post anything in a social forum. Relationships come and go, but reputations linger in Cyberspace forever.
There's a cheap PR trick I've used with clients that can help you bury news you don't want people to find. Flood the web with good news of your own by sending out tons of free press releases.