You are not producing an event — you are creating a community. You are not “marketing” — you are building relationships. When you shift from “selling tickets” to “building a tribe” you will see a huge shift in your success as an event producer, musician, workshop leader or conference producer. This will also make a huge difference if your business is a product or a service.
The worst thing that happens is when the former social media manager gets fired, is totally p#$$$%^ off and changes all the passwords and then refuses to hand them over. This can literally bring your business to its knees! And this happens a whole lot more than hacking.
Pinterest is uber viral — because each and every one of those “seeds” it sends out, in the form of a pin, will link back to your website — forever — no matter where it lands.
Gisélle Bissonblog, branding, content, content marketing, etsy, internet, marketing, pinterest, search engine optimization, search rank, seo, shameless self promotion, social media, traffic, viral marketing