Ignore social media at your own peril -- it's not going away.
Ignore social media at your own peril — it’s not going away.


A marketing pro I ran into at my local cafe the other day looked over my shoulder as I was updating a Facebook Fan page and said:

“Most of social media is pure bullsh*t for my clients.”

And he’s right…for his old school, 65+, out of touch clients who don’t even have smart phones, still read a print newspaper and are still carrying a DayTimer — social media is a waste of time. (However, as of this writing, the 70+ age group is catching up and is now the fastest-growing demographic on Facebook.)

For a few, select businesses, like lawyers, (unless they deal with high profile cases that generate publicity), or people with government or corporate jobs (unless they are company spokespersons), or arms dealers, or private detectives or schoolteachers who want to protect their personal privacy, or anyone with a security clearance, or anyone doing something illegal, it’s better to keep a very low Internet profile.

But for most businesses operating transparently, social media can bring you an unprecedented new level of visibility. And for CEOs, filmmakers, artists, musicians, performers, workshop leaders or anyone who produces events — it’s mission critical.

Remember, if you ignore Social Media it won’t go away. And the conversation will still be happening without you.

Published by Gisélle Bisson

I am a storyteller. I am a bridge between the worlds of high tech and high touch. The main communities I build are between thought leaders in Technology, Entertainment and Sustainability. (Kind of like a TED conference.) These are the early adopters, risk takers and super connected connecters who can set your ideas on fire! As a veteran Silicon Valley tech PR executive and product launch visibility expert, I have launched more than 30 paradigm-shifting products and consumer technology companies in my career -- products that changed your life and are used by tens of millions of consumers. I was on the teams that introduced major innovations we now take for granted -- like email, video editing, ink jet printers and mobile devices. I've promoted products that reached 5 million to 40 million customers -- paying customers, not eyeballs. We did this almost 100% with free PR and social media -- not paid advertising. Increasingly all business must be social, sustainable, sharable and conscious. And I believe social media is the catalyst of this conscious convergence and shift. I've learned that it's not just about "content" or "engagement" -- it's about creating authentic communities around an event that share your news and spread the word for you. I combine social media with press relations, speaking engagements, events, social ads, email lists and street teams to generate waves of awareness that catapult your launch and sustain it. Move forward, into the future. I can help you make a Visibility Shift.

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