SOCIAL MEDIA IS THE MEDIA
A marketing pro I ran into at my local cafe the other day looked over my shoulder as I was updating a Facebook Fan page and said:
“Most of social media is pure bullsh*t for my clients.”
And he’s right…for his old school, 65+, out of touch clients who don’t even have smart phones, still read a print newspaper and are still carrying a DayTimer — social media is a waste of time. (However, as of this writing, the 70+ age group is catching up and is now the fastest-growing demographic on Facebook.)
For a few, select businesses, like lawyers, (unless they deal with high profile cases that generate publicity), or people with government or corporate jobs (unless they are company spokespersons), or arms dealers, or private detectives or schoolteachers who want to protect their personal privacy, or anyone with a security clearance, or anyone doing something illegal, it’s better to keep a very low Internet profile.
But for most businesses operating transparently, social media can bring you an unprecedented new level of visibility. And for CEOs, filmmakers, artists, musicians, performers, workshop leaders or anyone who produces events — it’s mission critical.