Personal branding: Think like a search engine. It’s all about attraction


Cover of "The Secret (Extended Edition) [...
Cover via Amazon
When it comes to marketing and promoting yourself or your business, think like a search engine.

A search engine is all about the Law of Attraction. It is about Pull not Push.

Search engine marketing is about creating content with specific key words and waiting for it to be found by the exact people seeking it.

You do not knock on doors. You do not act desperate, begging for attention.

You simply be your best possible and most attractive self and calmly put that out into the universe … and wait.

In the “new age” movement, the work of Abraham Hicks and the blockbuster book: “The Secret” talk about this law of attraction in terms of thoughts. “What you feel or think is what you will attract.”

A few weeks ago, I was thinking of the exact client I wanted. This client was at an event I was present at but I missed the chance to introduce myself to them. The next day, they emailed me and sought me out. As Depak Chopra says: “There are no coincidences.” I drew that client to me. They pursued me.

Of course, I did not just “think” of this client — I had already spent my lifetime building the skills and relationships for the job. Months in advance I redesigned my website, my business cards, the description on my Facebook profile, the way I dressed in public, the photos I chose to show on my page. I was ready when they called.

On the Internet, in our marketing, we do not “feel,” we write.

What and who do you want to attract?

Who is your dream customer, your dream client?

You don’t ask for a job. They “get” to hire you … if they’re lucky!

You don’t beg for the customer to buy. They “get” to buy your product if they’re ready for it.

What are they searching for? What is their wildest fantasy? What solves their problems?

What does that person look like? Who are their relationships? Where do they hang out?

Tailor your communication. Be exactly that.

In your face to face communications, in your marketing, your website, your Facebook posts, use the “key words” and phrases, the clothes, the colors, the “search terms” and emotional cues, the graphics, images and colors that attract customers, clients and opportunities to you.

Let me know how this is working for you.

Published by Gisélle Bisson

I am a storyteller. I am a bridge between the worlds of high tech and high touch. The main communities I build are between thought leaders in Technology, Entertainment and Sustainability. (Kind of like a TED conference.) These are the early adopters, risk takers and super connected connecters who can set your ideas on fire! As a veteran Silicon Valley tech PR executive and product launch visibility expert, I have launched more than 30 paradigm-shifting products and consumer technology companies in my career -- products that changed your life and are used by tens of millions of consumers. I was on the teams that introduced major innovations we now take for granted -- like email, video editing, ink jet printers and mobile devices. I've promoted products that reached 5 million to 40 million customers -- paying customers, not eyeballs. We did this almost 100% with free PR and social media -- not paid advertising. Increasingly all business must be social, sustainable, sharable and conscious. And I believe social media is the catalyst of this conscious convergence and shift. I've learned that it's not just about "content" or "engagement" -- it's about creating authentic communities around an event that share your news and spread the word for you. I combine social media with press relations, speaking engagements, events, social ads, email lists and street teams to generate waves of awareness that catapult your launch and sustain it. Move forward, into the future. I can help you make a Visibility Shift.

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