Giselle Bisson is an executive communications consulant and narrative strategist who has spent four decades translating frontier technology into products, categories, and movements.

I have had the great honor of being involved with the technology industry since the very beginning of the Internet, and am proud to have been a key member of teams that introduced technologies that change the world and make our life easier.

In recent years, I’ve also become the “it girl” for sustainable brands, events and conferences, particularly in the LOHAS or “transformational” market.

This includes events like Wisdom 2.0, above, with bestselling author Eckhart Tolle, and Google as a sponsor, and events with other bestselling transformational authors like Marianne Williamson, Ram Dass, Daniel Pinchbeck, George Noory, John Gray. Social media campaigns include work with organizations like Shift Network, Unify.org and music festivals featuring headliners like Trevor Hall, Michael Franti and Iggy Pop.

I’m always looking for the next “big thing” and recognize that sometimes the biggest success does not appear that way at first glance, so do not be afraid to approach me with your startup, no matter how small. Part of your success in fact is working with a publicist and strategist like me to amplify your brand and message.

One of the critical success factors that enables a disruptive technology or concept to totally overtake an existing market is simply a great story — amplified by a great PR strategy, influencer relationships and social media awareness.

My experience includes working with angel funded A round startups, venture-funded Silicon Valley start ups, merges, acquisitions, IPOs, mid-size tech companies ($30 to $500 million), multi billion dollar Fortune 500 brands, and with PR and advertising agencies. I have managed crowdfunding campaigns that resulted in direct sales (preorders) of up to $5 million.

I have had the great honor of being involved with the technology industry since the very beginning of the Internet, and am proud to have been a key member of teams that introduced technologies that change the world and make our life easier.

I’m always looking for the next “big thing” and recognize that sometimes the biggest success does not appear that way at first glance, so approach me with your startup, no matter how small.

One of the critical success factors that enables a disruptive technology to overtake an existing market is simply a great narrative strategy.

Product launch Leadership is always teamwork. Nobody ever succeeds alone.

Here are some of the launches I’ve lead/participated in:

SECURITY/ANTIVIRUS/UTILITY

• Iolo (acq. Phoenix Technologies)– maker of System Mechanic PC software sold in 40,000 stores worldwide, 45 million paying customers.
• Panda Software USA – $30 million antivirus and security software based in Bilbao, Spain 
• Xerox, PARC XSoft – Rooms for Windows launch with John Seeley Brown
• Purism – Librem – Maker of the first computer that protects your security, freedom and privacy. $5 million crowdfund. Spearheaded all social media, branding and PR 0-1 in early days of the brand.
• Phoenix Technologies First Ware – $500 million maker of the BIOS in every PC, security, anti-virus
• Postini (acqired by Google) – anti-spam security software SaaS B2B, now part of Google Desktop
• Intel Security(CyberMedia, acquired by Network Associates/McAfee, then Intel) – Consumer anti-malware and anti-virus utility software for PCs., now part of Intel Operating System, a predecessor to AI pattern matching
• Intel Labs / Enfish  OneSpace and Find ($20 million investment) – desktop search engine software for consumer PCs – a predecessor to modern AI

CONSUMER ELECTRONICS/HARDWARE

• Purism – Maker of the first private laptop computer.
• Hewlett Packard – Corporate, Personal Computer Group, Corvallis, OR division and Ink Jet Printers (San Diego) – launch of first color inkjet printers.
• Ruby by Orion Labs – Internet of Things fashionable luxury communications AI two way wearable voice device
• Radius/Adobe/Apple – launch of first digital video editing system, a partnership with Radius, Adobe Premiere and Apple which evolved into and is now incorporated in every Apple Mac as the core video editing system.
• Media Vision – MP3 music players, CD ROM players, soundcards, multimedia games and consumer electronics software and hardware. Public on NASDAQ
• NeXT – visionary desktop computer invented by Apple CEO Steve Jobs.

CHIPS/BOARD LEVEL

• Phoenix Technologies – makes the board level BIOS in every PC
• Cirrus Logic – graphic acceleration chips, semiconductors inside every PC
• Clearspeed –  ultra high speed semiconductors, based in Bristol, UK.

PARTNERSHIP ANNOUNCEMENTS WITH

• Google (with Wisdom 2.0 Summit)
• LinkedIn (with Wisdom 2.0 Summit)
• Apple (Radius) – Radius video technology was later incorporated in the Mac computers, Adobe
• Microsoft (with CyberMedia, Citrix)
• Salesforce.com (Everypath)
• Cisco/WebEx (with etouch SamePage)
• Qubes OS (With Purism)
• Gateway Computers (with CyberMedia)

MOBILE APPS

• Everypath – pioneer in wireless and mobile device applications B2B, cloud wireless middleware (managed corporate communications while Everypath amassed $100 million in VC funding)
• Elephanti – iPhone/Android shopping app, based in Singapore (social media)

TECHNOLOGY EVENTS

• C2SV Technology Conference, 2013 – Business + music festival featuring visionary tech speakers Steve Wozniak, Chairman of Yahoo Maynard Webb, Nolan Bushnell, Brian Solis, etc.
• Wisdom 2.0 Summit 2014 – Business/technology/mindfulness conference with executives from Google, Facebook, Twitter, LinkedIn, Zappos, Medium.  (marketing strategy, social media, PR)
• SF Music Tech Conference – 2010-2014 (Social media)
• Future of Money and Technology Conference (Social Media)

CONSUMER SOFTWARE

• Friendfinder.com – one of the world’s largest online social networks/dating service with 8,000 websites reaching 528 million members in more than 200 countries (PR with agency)
• CyberMedia First Aid – best selling PC software product that sold 5 million copies. (Not just eyeballs!)
• System Mechanic – PC fix it software used by 33 million customers worldwide
• Greg Le Mond’s Bicycle Adventure – multimedia consumer software for PCs, a Bill Gross company. (PR, message)
• Apple / Claris – Filemaker and Claris Works consumer software (formerly known as MacWrite, MacFile, MacPaint, etc.) (with PR agency)

B2C CLOUD/NETWORKING (SaaS = Software As A Service.)

• Responsys (acquired by Oracle) – business to business direct email software, SaaS, B2B, cloud (PR with agency)
• RivalEdge (acq. ALM) – legal B2B SaaS cloud early AI app for law firm recruitment market (consultant PR)
• Etouch – SamePage CMS/SaaS launch partnership with Cisco/WebEx and NASA (consultant, PR)
• Filenet (acquired by IBM) – Cloud based document management, enterprise content management.
• Pandoodle.com – personalized animation and avatars for film and television (consultant, PR, presentation, message, speaking engagements)
• Sun Microsystems, TOPS division (acquired by Sun, then Oracle) – cross platform network and email (agency PR)
• Citrix – networking (launch with Steve Ballmer, CEO of Microsoft, with their PR agency)

I am so busy working, I usually forget to get a selfie with the many celebrities, producers and influencers I have been blessed to collaborate with. Here are a few.