Pinterest is the marketing bargain of the century — free.


This month, something incredible and unexpected happened. My traffic on the social media site, Pinterest, suddenly surged to 5,616 visits per DAY. (43,000 per month.)

At this rate, more than 2 million people could visit my Pinterest page this year.

Compare this to Twitter, where I obsessively tweet 20 times a day to get maybe a few retweets or this blog, which takes all year to reach 20,000 readers.

How did this happen?

What’s really strange is, I didn’t plan on becoming a Pinterest rock star. Pinterest is just a hobby, something I do for fun. But my Pinterest page has taken on a life of its own — pollinating pins throughout the Internet.

The Pinterest statistics (available because I created a Business account) tell me that most of my viewers are women, West Coast American, Canadian and Aussies, and that they, no surprise, are interested in exactly the same things that I adore — bohemian fashion, DIY found object crafts, rustic gardens, sacred interiors, the outdoors, flea market finds, vintage trailers, hammocks in the trees, outdoor music festivals, healthy food.

It’s a look and aesthetic that is distinctly me — and somehow citizens of Pinterest have decided I’m some sort of low rent Boho Martha and they like my style.

And clients tell me: “Meh….Pinterest is a waste of time for our brand.”

Not!

Just look at the statistics and growth on my page:

Screen Shot 2014-12-02 at 10.38.20 PM
If my website got traffic like this, I’d be in the top 1% of websites in the USA. Pins get shared — and as they travel, your traffic grows.

Pinterest does something that no other (free) marketing tool has ever done. It sends your “pin” like a little document, all over the planet — like a seed blowing in the wind. And everywhere it goes, this pin points back to your website. Where you are driving traffic to your webpage. Forever.

  • Pinterest users’ average purchase value is 126% more than Facebook users.
  • 47% of US online shoppers made a purchase based on recommendations from Pinterest, beating FaceBook & Twitter.
  • Pinterest is the 2nd largest driver of social media traffic after Facebook. 

Pinterest is the marketing and search engine traffic-driving (SEO) bargain of the century. And yet so few brands (except the really big consumer food brands) are taking it seriously yet.  Again, look at the traffic statistics for just one month:

Screen Shot 2014-12-02 at 10.39.31 PM
That’s 43,000 views this month. Why? And how do I make money from this? Pinterest’s stats reveal some clues: the brands that my followers like, the products they buy.

I have only 1700 followers on Pinterest, but those pinners can reach 2,000,000 people/year.

But wait this is what is truly amazing, and what most people do not “get” about Pinterest yet — those people don’t even need to be on Pinterest. My pins could land on Twitter, in a blog, Facebook, Instagram, another website, an email — who knows.  Pins, unlike Facebook, G+, Twitter or LinkedIn posts, are incredibly viral.

Pinterest is even more viral than other forms of social media posting because they are not tied to Pinterest — each and every one of those “seeds” it sends out, in the form of a pin, will link back to your website — forever — no matter how often it is repinned or where it lands.  While you can technically do this by sharing or embedding a Tweet or a YouTube video, it is just much more sharable and easier to do with Pinterest.

ARE YOU GETTING THIS YET? This is like, you can reach as many people with a Pinterest page than the entire circulation of the Los Angeles Times. More people than a Superbowl ad on TV.

For free.

And you still think Pinterest is “just for housewives in the Midwest posting recipes?”

Contact Giselle Bisson if you’re interested in learning how you can leverage Pinterest to help your start up start up, build your personal brand or drive more traffic to your website.

Published by Gisélle Bisson

I am a storyteller. I am a bridge between the worlds of high tech and high touch. The main communities I build are between thought leaders in Technology, Entertainment and Sustainability. (Kind of like a TED conference.) These are the early adopters, risk takers and super connected connecters who can set your ideas on fire! As a veteran Silicon Valley tech PR executive and product launch visibility expert, I have launched more than 30 paradigm-shifting products and consumer technology companies in my career -- products that changed your life and are used by tens of millions of consumers. I was on the teams that introduced major innovations we now take for granted -- like email, video editing, ink jet printers and mobile devices. I've promoted products that reached 5 million to 40 million customers -- paying customers, not eyeballs. We did this almost 100% with free PR and social media -- not paid advertising. Increasingly all business must be social, sustainable, sharable and conscious. And I believe social media is the catalyst of this conscious convergence and shift. I've learned that it's not just about "content" or "engagement" -- it's about creating authentic communities around an event that share your news and spread the word for you. I combine social media with press relations, speaking engagements, events, social ads, email lists and street teams to generate waves of awareness that catapult your launch and sustain it. Move forward, into the future. I can help you make a Visibility Shift.

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